Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the role:
We are looking for a passionate and driven Associate Marketing Director to lead the marketing efforts for Careem in Abu Dhabi. This role is the city marketing lead, responsible for crafting and executing strategies to grow our platform across services. While the focus will initially be on Food, the role also covers Groceries, Careem Plus, and platform-wide initiatives to strengthen Careem’s position in the market. If you're a creative marketer with a data-driven approach and a deep understanding of Abu Dhabi’s consumer landscape, we want to hear from you.
What you'll do:
- Develop and execute a comprehensive marketing strategy for Abu Dhabi, balancing a focus on Food while leveraging opportunities across other services like Groceries and Careem Plus.
- Design innovative campaigns to drive user acquisition, engagement, and retention. Leverage in-app, digital, and offline channels to deliver compelling experiences that enhance brand loyalty.
- Build and nurture relationships with key partners, to create impactful co-marketing opportunities that amplify Careem’s presence in Abu Dhabi.
- Use data-driven insights to understand market trends, campaign performance, and user behavior, refining strategies to maximize impact and efficiency.
- Establish and maintain a strong brand presence for Careem in Abu Dhabi, ensuring messaging resonates with local audiences. Highlight Careem’s value proposition across different services.
- Work closely with product, commercial, and finance teams to align marketing initiatives with company goals. Act as the marketing voice of Abu Dhabi in shaping strategies that reflect the city’s unique dynamics.
- Stay ahead of the latest trends, consumer preferences, and competitive landscape in Abu Dhabi, adapting marketing strategies to remain relevant and impactful.
- Allocate and manage the marketing budget effectively to maximize ROI.
- Lead and mentor a local marketing team, fostering a culture of collaboration, creativity, and results.
What you'll need:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 7 years of experience in marketing, with a focus on digital platforms, product marketing, and partnership management.
- Proven ability to design and execute end-to-end marketing strategies that drive measurable growth and engagement.
- Strong analytical skills with experience using data to inform marketing decisions, including user segmentation, campaign performance, and optimization.
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Deep understanding of Abu Dhabi’s consumer landscape, cultural nuances, and competitive environment.
- A results-oriented mindset with the ability to thrive in a dynamic, fast-paced environment.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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What We Do
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million ride-hailing and delivery Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. In 2019, Careem was acquired by Uber Technologies, Inc. In April 2023 we welcomed the global technology investor e& (formerly Etisalat) as a partner, following their investment in the Careem Everything App.
