Associate Director, Integrated Media

As our Associate Director, Integrated Media, you will…

Be Accountable and Responsible

• Lead day-to-day client and internal contact/stewardship on media strategy and planning for assigned brands, demonstrating advanced strategic planning skills
• Own client meetings at a senior level, effectively communicating performance, strategy, and actionable insights
• Maintain an in-depth knowledge of clients' businesses to deliver against their evolving needs and objectives
• Collaborate closely with channel pillars, SOLs/PALs to develop and communicate advanced media recommendations and POVs
• Excel in cross-channel planning and buying, with a focus on driving innovation and maximizing ROI across omnichannel media campaigns
• Build and nurture collaborative client relationships at a senior level, instilling trust and authority on behalf of the agency
• Proactively update clients and internal teams on project status, industry trends, and strategic opportunities
• Act as a strategic consultant for clients beyond their immediate book of business, providing thought leadership and strategic direction
• Oversee and direct a media team of integrated media managers and/or strategists to effectively and efficiently handle daily needs/workflow
• Act as a liaison between internal investment in order to produce the best media outputs and activations

These are the qualifications we’re looking for

• 8 to 10 years of traditional (TV, Radio, OOH, Print), digital (programmatic, paid search) and social media strategy and planning experience
• Bachelor’s degree preferred, and/or equivalent work experience
• Proven ability to develop and execute complex, strategic, and integrated media campaigns that drive significant business impact and align to defined media KPIs
• Demonstrate passion for emerging media concepts and targeting capabilities, channel opportunities, and industry trends, with a history of driving innovation and staying ahead of the curve
• Strong influence and articulation of campaign success metrics, data strategy, reporting requirements, and actionable insights at a senior level
• Excellent presentation skills and interpersonal skills, adept at building and maintaining relationships with senior clients, sales teams, and internal stakeholders
• Demonstrates advanced critical thinking, strategic problem-solving, and effective issue escalation
• Proficiency with Google Workspace (Google Sheets, Slides, etc.)
• Strong experience in audience research and competitive tools such as MRI/Simmons, Nielsen Ad Intel, Kantar, Pathmatics, Spyfu, etc.
• Established track record of building deep client rapport, being a trusted advisor, and identifying strategic growth opportunities
• Extensive experience in independently managing complex accounts, and client relationships, and leading cross-functional teams

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $86,450 - $103,750, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.