Associate Director, Industry Strategy

Posted 2 Days Ago
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03251, Lincoln, NH, USA
In-Office
Senior level
Big Data • Marketing Tech • Analytics
The Role
Owns end-to-end RFI/RFP response process for consumer industries (retail, QSR, sports); maintains reusable content repositories; develops industry positioning, messaging, and sales materials; coordinates cross-functional input; tracks outcomes and evolves strategy; supports upsell and thought leadership as role grows into broader industry strategy.
Summary Generated by Built In
The Associate Director, Industry Strategy supports Acxiom's consumer industry team across retail, QSR, sports and other consumer verticals. The role builds industry specific knowledge and owns the response process for inbound RFIs and RFPs, making sure every submission is accurate, on message, and delivered on time. This role also supports existing client opportunities, strategic upsell conversations, proactive sales enablement, and thought leadership that help accelerate the business.
This is a growth role. Over time, the Associate Director takes on broader industry strategy work, moving from managing responses and repositories toward shaping the strategies behind them. Success means proposals go out sharper and faster, and the knowledge that feeds them is well organized and easy to reuse.

LOCATION:

  • New York, NY (on site) 

COMPETENCIES 

  • Strategic Opportunity Management: (includes RFPs, RFIs, client presentations, and upsell opportunities) Own the intake, coordination, and delivery of proposal responses, keeping submissions accurate, consistent, and on schedule. 

  • Industry Strategy & Go-to-Market: Develop industry-specific positioning, value propositions, use cases, messaging, and sales materials that translate Acxiom's capabilities into solutions for consumer industries. 

  • Content and Knowledge Management: Maintain the response repositories and reusable content so the team can move quickly on new opportunities. 

  • Cross Functional Collaboration: Pull the right input from product, delivery, and sales teams to build strong, well supported responses. 

  • Writing and Communication: Produce clear, persuasive written material that reflects Acxiom's value and differentiators. 

  • Attention to Detail: Keep quality high across every submission, from formatting and accuracy to messaging and compliance. 

DUTIES AND RESPONSIBILITIES 

  • Manage the end to end response process for RFIs and RFPs across the consumer industry team. 

  • Maintain and improve the content repositories that support proposal responses. 

  • Partner closely with Portfolio Strategy, Product, Strategic Advisors, Sales, Marketing, and Delivery teams to develop industry positioning, support strategic opportunities, and accurate client-facing messaging. 

  • Build industry specific knowledge across retail, QSR, and sports over time. 

  • Support the broader industry strategy team with research, materials, and analysis. 

  • Track submission outcomes and feed lessons learned back into the response process. 

  • Grow into deeper industry strategy work as knowledge and scope expand. 

Basic Qualifications:  

  • Five (5) to seven (7) years of experience in proposal management, industry strategy, marketing, or a related client facing role. 

  • Strong writing skills, with experience producing clear and persuasive proposal or marketing content. 

  • Excellent organization and attention to detail, with the ability to manage multiple submissions at once. 

  • Interest in building deep knowledge of consumer industries and the data and martech landscape. 

  • Comfort coordinating input across teams and holding contributors to deadlines. 

  • Strong critical thinking and communication skills. 

  • Bachelor's Degree and/or equivalent work experience.

Primary Location City/State:

New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].

Skills Required

  • 5-7 years experience in proposal management, industry strategy, marketing, or related client-facing role
  • Strong writing skills with experience producing clear and persuasive proposal or marketing content
  • Excellent organization and attention to detail, with ability to manage multiple submissions concurrently
  • Interest in building deep knowledge of consumer industries and the data and martech landscape
  • Comfort coordinating input across teams and holding contributors to deadlines
  • Strong critical thinking and communication skills
  • Bachelor's degree and/or equivalent work experience
  • On-site presence in New York, NY

Acxiom Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acxiom and has not been reviewed or approved by Acxiom.

  • Leave & Time Off Breadth Time off options are characterized as generous or flexible, including PTO, holidays, sick and bereavement leave, plus volunteer time. Some teams describe flexible or “unlimited” PTO in practice.
  • Flexible Benefits Work arrangements are frequently flexible, with remote or hybrid options paired with flexible time-off norms. This structure is often highlighted as supportive of work-life balance.
  • Healthcare Strength Core coverage includes medical, dental, vision, HSA/FSA options, mental-health/EAP, and life and disability insurance. The breadth of listed programs indicates a comprehensive baseline of health-related benefits.

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The Company
HQ: Conway, AR
4,482 Employees
Year Founded: 1969

What We Do

cxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).

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