Associate Director, HCP Marketing

Posted 14 Hours Ago
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Burlington, MA
Senior level
Biotech • Pharmaceutical
The Role
The Associate Director of Marketing at PharmaEssentia leads the development and execution of marketing strategies to maximize brand adoption. Responsibilities include collaboration with cross-functional teams, managing agency partners, and executing strategic plans for marketed products while ensuring compliance with industry regulations.
Summary Generated by Built In

Position Overview:
The Associate Director of Marketing is a key leadership position within the PharmaEssentia organization and responsible for the development and implementation of programs to maximize brand adoption. This role will contribute to development of the HCP marketing strategy and tactical plan for both disease state and brand. A key responsibility will also be to work cross-functionally with Legal, Regulatory, Medical Affairs, Business Analytics, Sales, and external vendors.
The Company
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved in Europe and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking.
Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (6446) and are expanding our global presence with operations in the U.S., Japan, and China, along with a world-class biologics production facility in Taichung. 
Key Responsibilities:

  • Partners with Marketing leadership to help shape brand strategy, segment the market, develop messaging and launch into new segments
  • Directs the development and implementation of strategic and tactical plans for marketed product and indications
  • Develops strong partnerships with cross-functional teams to support business goals
  • Partnering with Field Marketing, develop and maintain speaker program content and effectiveness
  • Lead development and execution of strategic ad boards with key stakeholder audiences
  • Effectively partner with cross-functional teams (medical, legal, regulatory) to successfully steer projects through the promotional review process
  • Ensures appropriate metrics are in place to measure impact of tactics in field
  • Leads and manages agency partners to ensure on budget and timely deliverables
  • Sets priorities to align with business objectives

Qualifications & Experience

  • Bachelor’s Degree in marketing or related field.
  • 7+ years of pharmaceutical marketing or related experience
  • Demonstrated ability to collaborate and work cross functionally
  • Excellent communication skills and organizational skills
  • Demonstrated fluency in articulating complex scientific concepts and data
  • Requires high sense of urgency with strong leadership and organizational skills
  • Oncology/Hematology experience preferred
  • Black Box product experience preferred
  • Strong understanding of the laws, regulations and rules governing the pharmaceutical industry
  • Requires travel, including weekend travel, up to 30%

Benefits of working with our team:
PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:

  • Comprehensive medical coverage
  • Dental Coverage
  • Vision coverage
  • Generous paid time-off
  • 401(k) retirement plan with competitive company match
  • Medical & Dependent Care Flexible Spending Account
  • Up to $150 monthly cell phone/IT allowance
  • Employee Assistance Program

EEO Statement
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.

The Company
Burlington, MA
203 Employees
On-site Workplace
Year Founded: 2003

What We Do

PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved in The United States and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking.

Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taipei Exchange (TPEx: 6446) and are expanding our global presence with operations in the U.S., Japan, South Korea and China, along with a world-class biologics production facility in Taichung.

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