Associate Director, Global Marketing Planning & Activation - Bose Luxury (McIntosh & Sonus faber)

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. 

  

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. 

Job Description

Bose Luxury is building the first true and globally recognized luxury audio experience—elevating sound beyond performance into culture, craft, and emotional connection.
Our brands, McIntosh and Sonus faber, represent distinct expressions of luxury—spanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences.
The Associate Director, Global Marketing Planning & Activation is responsible for translating this ambition into clear, structured, and executable global and regional marketing plans—and ensuring those plans are effectively activated across all channels.
This role leads the global marketing planning and activation function, overseeing regional marketing teams, Training & Custom Integration GTM, and activation support of partnerships, collaborations, and events.
It ensures that all marketing initiatives are prioritized, coordinated, and delivered across both consumer and customer audiences, while aligning cross-functional teams to deliver consistent, high-quality activation globally.

 

Roles & Responsibilities

Global Marketing Planning & Prioritization
- Develop and manage a unified global activation roadmap across consumer and customer audiences
- Translate brand strategy into clear annual and in-year marketing plans
- Prioritize initiatives across retail marketing, channel expansion, training, partnerships, and integrations
Regional Marketing, Training & GTM Leadership
- Lead Regional Marketing teams (EMEA, APAC, North America)
- Oversee Training & Custom Integration GTM team to align enablement with marketing priorities
- Ensure consistency in execution and alignment across regions and functions
Activation Frameworks & Program Orchestration
- Establish global frameworks, playbooks, and briefing processes
- Oversee rollout of campaigns, retail activations, demos, training programs, and assets
- Ensure consistency, clarity, and alignment across all programs
Consumer & Customer Audience Activation
- Drive engagement with luxury consumers, design advisors, audiophiles, and aspirational buyers
- Enable dealers and distributors with tools, training, and assets to convert demand
- Align audience strategy with regional execution and partner capabilities
Activation Operations
- Manage global and regional activation calendars and budgets
- Ensure coordinated and timely delivery of programs
Performance Tracking & Insights
- Track KPIs across demand, engagement, training, and partner performance
- Consolidate insights to inform planning and optimization

Experience & Skills

- 10+ years of experience in marketing, activation, or commercial planning
- Experience leading regional marketing teams and cross-functional programs
- Strong understanding of consumer and dealer/distributor ecosystems
- Experience with training programs, partnerships, and events
- Ability to build scalable frameworks and processes
- Strong leadership and stakeholder management skills

#LI-SS1

At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $164,200-$225,700.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.