Associate Director, Global Market Development (FSP) - US - East Coast Region

Work Schedule

Environmental Conditions

Job Description

We are recruiting for an Associate Director, Global Market Development to support the PPD FSP solutions business.

In collaboration with the Senior Director of Global Market Development, the Associate Director, Global Market Development will develop strategic marketing plans for PPD FSP solutions, and corresponding functional solutions, and lead cross-functional teams to implement plans across commercial channels.

Essential Functions

• Demonstrate strong understanding of the clinical development services market, the perception and position of PPD FSP solutions vs. the competition, and the commercial goals and operational capabilities of the business to develop strategic marketing plans to meet business objectives
• Develop value propositions, messaging, and positioning documents for commercial communications
• Develop foundational commercial materials to support general selling of solutions
• Lead cross-functional teams comprised of business leaders, marketing verticals (e.g., marketing technology & operations, content marketing, account-based marketing (ABM), brand), commercial teams (e.g., account development, business development), and external marketing agencies (e.g., advertising, media, and public relations) to implement strategic marketing plans across commercial channels
• Partner with sales enablement and commercial teams to provide training on new marketing programs and drive the conversion of marketing qualified leads (MQLs) to sales qualified leads (SQLs)
• Develop marketing plan and/or campaign budgets
• Monitor marketing programs to measure performance against plan, budget, and key performance indicators, provide marketing performance updates to marketing and business leadership, and make recommendations to optimize marketing performance based on results
• Represent PPD FSP solutions at major conferences and events

Minimum Qualifications

Education and Experience:

• BS Degree in Business, Marketing, Communications or other relevant studies
• Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 5-8 years of strategic marketing experience) or equivalent and relevant combination of education, training, & experience

Knowledge, Skills & Abilities:

• Ability to lead cross-functionally and build consensus
• Ability to locate, analyze and synthesize disparate data into clear and concise facts
• Adept at converting product/service capabilities into marketing benefits and features 
• Proven strategic marketing skills with ability to synthesize marketing across categories and channels
• Strong business and financial sense
• Strong writing/messaging/communications skills
• Demonstrated strategic, critical-thinking, and problem-solving skills
• Curious, motivated, self-directed
• Detailed understanding of services marketing
• Content development experience / deploying content to customers
• Effectively prioritizes and leads multiple projects
• Excellent planning and project management skills
• Experience handling internal and external agencies in order to fulfill project objectives
• Skilled in Word, Excel, and PowerPoint and proficient with the Internet
• Comfortable with ambiguity
• Ability to adjust to changing priorities and goal-oriented
• Strong presentation skills
• Strong organization and time management skills

Preferred Skills & Abilities:

• Clinical trial, contract research organization (CRO), pharmaceutical, biotechnology, healthcare, and/or agency background experience
• Business-to-business marketing experience
• Professional services marketing experience