Associate Director - GA Implementation

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and analysis discipline in the market and liaising with other channels to ensure an integrated response to people-based marketing objectives.

Job Description:

●  Collaborate with other team members to define and refine our processes and practices for performing analytics implementations and other technical services and deploy these with goal of improving quality of key deliverables across projects.
● Develop and deliver a training program that will allow technical staff to efficiently gain knowledge on performing analytics implementations.
● Manage a group of technical consultants
● Mentor junior team members on successfully executing their consulting duties.
● Deliver and have oversight on key deliverables
● Evaluate business goals and objectives from multiple business teams and develop and document tracking/tagging strategies to allow individuals and teams to measure success
● Consulting with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development.
● Work with client development teams to install, configure & use web analytics services such as Google Analytics, Omniture, WebTrends, and others.
● Perform quality assurance tests on tracking implementations
● Assist with tracking and improving the results of clients digital marketing campaigns
● Leverage various platform API’s to develop custom dashboards and other applications that provide increased value and ROI back to our clients and Cardinal Path
● Build, update and deliver weekly and monthly reports, score cards dashboards and key performance reports using Excel and BI tools
● Build automated Dashboards and Scorecards for various business stakeholders
● Provide best practice consulting services to clients in solving their Web analytics platform strategy and technical needs.
● Manage the building, reporting and analysis of A/B and multivariate tests with such tools as Optimizely, Visual website optimizer, Adobe Test&Target, Google content experiments, etc.
● Partner with multiple business units within the client's organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
● Conduct platform training and knowledge sharing in web analytics for clients and the project team
Requirements:
● Bachelor degree or equivalent
● Google Analytics Individual Qualification
● Knowledge of Tag Management Solutions such as Google Tag Manger, Dynamic Tag Manager, 
Ensighten, BrightTag, Tealium or TagMan
● Implementation Certification in either WebTrends or SiteCatalyst
● Minimum 12+ years on-the-job experience implementing web analytics tools such as Google Analytics, Adobe Analytics, or IBM Coremetrics.
● Strong understanding of HTML and web protocols
● Advanced JavaScript skills
● Comfortable presenting findings and providing training on analytics tool usage
● Strong English communication skills (written and verbal)

Location:

DGS India - Pune - Baner M- Agile

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent