Associate Director, Experiential

Posted Yesterday
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New York, NY, USA
In-Office
90K-100K Annually
Expert/Leader
AdTech • Digital Media • Marketing Tech
The Role
The Associate Director, Experiential will oversee experiential marketing operations, managing projects from high-level vision to execution and ensuring quality vendor partnerships.
Summary Generated by Built In
About Us
At Vector Media, we’re building the future of Mobility Marketing, where media moves with people, meets them in real life, and makes a lasting impression.
In an advertising world cluttered with screens and scrolls, we deliver real-world media with real results. From digital bus shelters and street-level storytelling to experiential activations, college campus and sports partnerships, we connect brands with audiences in the moments that matter most.
Our high-impact media, including fully wrapped vehicles and custom-built experiential assets, turns heads in cities nationwide. And with a presence in 50+ markets, we bring campaigns to life across communities, cultures, and coasts.
Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement. We call it Marketing in Motion, an approach that blends storytelling and strategy to drive results across every channel we touch.
But what truly sets us apart is how we show up: as partners. With our clients. With our media partners. With each other. Through accountability, innovation, and shared ambition, we’re helping brands do more than reach people, we’re helping them move people.
What We Value
  • Accountability: Taking ownership of our actions, learning from mistakes, and earning trust through responsibility.
  • Growth: Supporting personal and professional development, knowing that when our team members thrive, the company thrives.
  • Excellence: Always striving for the best possible results and never settling for “good enough”.
  • Fun: Bringing energy, creativity, and joy into our work while celebrating our successes together.
Position Summary
Vector Media is searching for an Associate Director, Experiential in New York to join our Experiential Team. As the Associate Director, Experiential, you will be a cornerstone of our production team, bridging the gap between high-level vision and tactical execution. You will support the day-to-day heartbeat of our experiential operations, ensuring seamless cross-functional workflows and maintaining the highest standards for our physical assets. This role requires a unique blend of creative problem-solving, meticulous operational collaboration and execution, and high-stakes vendor negotiation. You will act as a right hand to the VP, helping to evolve our service offerings and operational efficiencies while completing the execution of marquee projects. This role is a hybrid position and is required to be in the New York office 2 days per week.
Pay Range Details: $90,000 - $100,000 per year. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.
Who You Are
  • An expertly organized professional with the ability to prioritize and multitask in a high-pressure environment.
  • A "can-do" leader who identifies and resolves problems before being asked.
  •  A collaborative, team-oriented professional who is customer-service oriented and full of creative energy.
  • A smart, ambitious professional ready to contribute to a team of experiential marketing professionals.
  • An individual comfortable managing complex event operations, large-scale logistics, and high-value physical assets.

What You’ll Bring
  • Experience: 10+ years of experience in experiential marketing or event production, with experience in the media industry considered a major plus.
  • Education: An undergraduate degree in Business, Sales, Marketing, Communications, or a related field is preferred; however, commensurate professional experience will be considered in lieu of a degree.
  • Technical Proficiency: Advanced skills in PowerPoint and Excel, internet research, and CRM/Project Management programs like Salesforce and Trello.
  • Communication Mastery: Exemplary organizational, communication, and multitasking skills, including the ability to succinctly articulate marketing/media concepts and write in a creative, clever manner.
  • Strategic Negotiation: Proven ability to manage vendor relationships and negotiate rates for complex physical assets.

What You’ll Do
  • Strategic Partnership: Work with the VP to shape how offerings and solutions are delineated, respond to requests, and support departmental goals.
  • Vendor & Asset Management: Partner with operations to work with bus and vehicle vendors to negotiate rates and ensure the quality of assets.
  • Custom Coach Lead: Lead the Custom Coach offering for experiential, working across operations and experiential teams.
  • Lead Production: Serve as the lead producer on projects assigned directly to you and field inbound requests.
  • Performance Oversight: Support the performance, productivity, efficiency, and profitability of the experiential division.
  • Campaign Lifecycle: Support all phases of experiential campaigns to ensure on-time and on-budget delivery, coordinating with brand managers, vendors, and other relevant areas.

Top Skills

Excel
PowerPoint
Salesforce
Trello
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The Company
HQ: New York, New York
176 Employees
Year Founded: 1998

What We Do

Transit Advertising, Reimagined. We’re redefining offline media with experiences that cut through the clutter and foster true and lasting connections. Our innovative platform aims to inspire creativity and deliver measurable impact

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