Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest-growing private companies. Driven by a forward-thinking team, we’re shaping the future of resident engagement. Our continued growth and commitment to innovation make this an exciting time to be part of our team!
POSITION OVERVIEW
The Associate Director of Events owns Opiniion’s events strategy and outcomes across our conference/sponsorship portfolio and a custom private executive events program designed to attract and engage top-tier ICP executives and decision makers. This role is accountable for event planning and prioritization, budget and vendor strategy, event ROI measurement, lead generation, pipeline creation and cross-functional execution with Sales, RevOps, and Customer Success. This is a high-ownership role that balances strategic leadership with hands-on execution for the highest-impact moments.
- Own the annual and quarterly events strategy and calendar aligned to business goals (pipeline, revenue influence, brand presence, executive engagement).
- Build a clear event tiering/prioritization model (e.g., flagship conferences vs. strategic sponsorships vs. private events).
- Evaluate new event opportunities and make recommendations based on ICP fit, cost, expected impact, and resourcing.
- Own sponsorship strategy and execution across conferences and industry events, including:
- package evaluation and recommendations,
- negotiation support/leadership (as applicable),
- deliverables management (deadlines, assets, sponsor portals),
- onsite brand presence and engagement planning.
- Ensure each major event has a clear event plan: goals, target accounts/attendees, messaging, staffing plan, lead capture plan, and follow-up workflow.
- Design and run a private event motion to attract top-tier ICP executives (e.g., executive dinners, roundtables, salons, invite-only experiences).
- Partner with Sales to define target account lists, outreach strategy, and meeting goals for each private event.
- Develop repeatable playbooks for exec events (format, invite approach, partner/co-host strategy, seating/curation, run-of-show, follow-up).
- Own the events budget, forecasting, spend tracking, and reallocation recommendations.
- Manage vendor relationships (venues, staffing, production, shipping, event tech, gifting, fabrication, etc.) and ensure operational quality and consistency.
- Create and maintain repeatable processes: event checklists, timelines, run-of-show templates, sponsor deliverables trackers, asset inventory, and post-event documentation.
- Define event success metrics and an ROI framework (sourced/influenced pipeline, meetings set, stage progression, cost efficiency, and event-level insights).
- Partner with RevOps to ensure lead capture, attribution, routing, and post-event workflows are reliable and measurable.
- Deliver quarterly reporting and insights to leadership on event performance, learnings, and recommended portfolio changes.
- Serve as the primary events leader across Sales, RevOps, Partnerships, Product/SMEs, and Brand.
- Partner with internal stakeholders to develop and maintain the event calendar aligned to business goals
- Coordinate with the Director of Brand to ensure creative, booth/experience, and messaging standards are met across events.
- Delegate event ops and logistics tasks to the Junior Marketing Coordinator where appropriate and provide clear direction, timelines, and QA.
- 5-7 years of experience leading B2B events, field marketing, and/or sponsorship programs (including conferences and sponsorship deliverables).
- Demonstrated ownership of an events calendar/portfolio and ability to prioritize investments based on business outcomes.
- Experience designing and executing executive-level or ABM-style events (invite-only dinners/roundtables/salons) with measurable outcomes.
- Proven ability to manage budgets, vendors, and complex timelines across multiple concurrent events.
- Strong cross-functional leadership skills with the ability to align stakeholders and drive execution.
- Comfortable traveling for onsite event support as needed.
- Experience in SaaS, proptech, multifamily, or related B2B industries.
- Experience with event measurement and CRM/event tooling (lead capture systems, reporting workflows, attribution basics).
- Experience managing agencies/contractors and scaling repeatable event operations.
- Builder/Growth mindset: creates systems, develops people, raises quality and consistency
- Strategic operator: can connect brand, product, demand, content, and analytics into one engine
- Data-driven and creative: balances insight with decisive execution
- High accountability and strong collaboration with Sales, Product, CS, and HR
At Opiniion, we take our work seriously, but we don’t take ourselves too seriously! Our
culture has been affectionately coined "Funfessional"—a perfect blend of
professionalism and fun. We are committed to maintaining the highest standards of
integrity, ethics, and excellence in all we do while fostering an environment where
people enjoy coming to work. We believe in collaboration, innovation, and building a
team that truly cares—about our clients, their residents, and each other.
BENEFITS SNAPSHOT:- Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
- 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
- Pre-tax Health Spending Accounts (HSA).
- Paid Parental Leave for all new parents (including adoption or foster care).
- Unlimited Time Off policies
- 10 Paid Holidays annually.
- Monthly Gym Reimbursement benefit.
*Note that the above benefits are available only to full-time employees of Opiniion*
Opiniion is an equal opportunity employer that is committed to diversity and
inclusion in the workplace. We prohibit discrimination and harassment of any kind
based on actual or perceived race, color, creed, religion, national origin, ancestry,
citizenship status, age, sex or gender (including pregnancy, childbirth and
pregnancy-related conditions), gender identity or expression (including transgender
status), sexual orientation, marital status, military service and veteran status,
physical or mental disability, genetic information, or any other characteristic
protected by applicable federal, state or local laws and ordinances.
Top Skills
What We Do
Opiniion is an industry leading resident satisfaction software. Opiniion helps property owners and operators collect real-time resident feedback, more online reviews, better engagement, and nonstop insights to strengthen your community.
