Associate Director, Earned Media

| Phoenix, AZ, USA
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Primary City/State:

Phoenix, Arizona

Department Name:

Marketing & Public Relations

Work Shift:


Job Category:

Marketing and Communications

Great careers are built at Banner Health. There's more to health care than doctors and nurses. We support all staff members as they find the path that's right for them. Apply today, this could be the perfect opportunity for you.

Becker's Healthcare recently honored Banner as one of 150 top places to work in health care for 2023, we are proud to offer our team members many career and lifestyle choices throughout our network of facilities. At Banner Health, we're excited about what the future holds for health care. That's why we're changing the industry to make the experience the best it can be. If you're ready to change lives, we want to hear from you.

In this role you will provide oversight to our earned media content calendar, aligning content to AP writing style, mentorship of junior positions and reporting out metrics and successes to key stakeholders throughout the organization. You will also have a lot of collaboration between the Sr. Program Directors in other markets as well as the PR Director for the system. This role is based from home but will respond to media inquiries onsite at our Banner facilities throughout the general Phoenix area. The schedule is typically Monday - Friday, 8a-5p but rotates on-call throughout the year among our department, which means roughly 3-5 weeks out of the year you are expected to be on call for nights and weekends.

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.


This position manages the organization's earned media function to ensure organization and coordination of news media organization outreach and response. This position will ensure that topics for earned media outreach effectively promote Banner Health's mission, values, vision, brand and other organizational strategies and priorities. This position works collaboratively with other areas of Customer & Brand Experience (CBE) to ensure maximum leveraging of earned media across multiple communications platforms and audiences. This position manages the earned media on-call schedule, earned media monitoring and helps support social listening. This position provides regular performance results via dashboard.


1. Manages "traffic" related to news media organization outreach and response. This involves coordination of earned media specialist contact with reporters/bloggers to ensure efficiency as well as prevention of multiple Banner contacts of same reporter. This involves coordination of timely responses to requests by earned media organizations. Ensures press releases, postings and other communications content from the earned media team are well written and accurate.

2. Manages proactive earned media outreach through "pitches," press releases and digital postings that increase customer preference and awareness of the Banner brand. This is accomplished by ensuring that Banner Health brand strategies and objectives are strongly positioned within "pitches", postings and press releases.

3. Ensures that appropriate spokespeople are chosen to represent the Banner Health brand in earned media interviews. This includes the implementation of a standard earned media briefing for interviewees that helps orient them to interview context and questions.

4. Hires, trains, conducts performance evaluations and supervises workflow for Earned Media staff which includes establishing priorities, workloads, as well as determining resource needs.

5. As needed, will act as Banner spokesperson when necessary and add to the creative process for "pitches," writing postings and press releases.

6. Manages earned media placement monitoring across offline and online media sources, and prepares appropriate regular reports from this monitoring that will track earned media progress towards its performance goal(s). Incumbent plays a lead role in the development and management of an online newsroom.

7. Management of earned media activities across Banner Health to maintain, enhance and protect Banner's reputation among customers in the general public and within the health care industry. This position will lead a team of earned media professionals as well as provide team members with business guidance as needed. This manager is able to foresee and resolve customer issues and provide solutions that meet the needs of the organization. Incumbents are to manage resources to resolve conflicting objectives and priorities and to stay within budget guidelines. Customers of this position include, but are not limited to internal and external: leadership (system, hospital-based, medical groups and networks), staff, patients and visitors, consumers, medical staff, regulatory agencies and agency partners.


Must possess a strong knowledge of public relations, earned media industry process and/or marketing as normally obtained through the completion of a bachelor's degree in business administration, marketing, journalism or related field.

Skill level typically achieved through five-plus years' experience in public relations, communications, and/or marketing. Proven experience leading a team of highly motivated communication professionals, and the ability to manage multiple projects and initiatives simultaneously. Excellent writing, editing and presentation skills. Ability to develop and implement strategic communication plans and campaigns. Must possess excellent organizational and planning skills. Superior project management and time management skills. Self-motivated with a positive and professional approach to management, and great interpersonal skills.


A working knowledge of major trends in health care, mass communication and the earned media industry process is preferred. Knowledge and experience with nonprofit marketing communications preferred.

Additional related education and/or experience preferred.


Our organization supports a drug-free work environment.

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