Associate Director/Director, US Marketing Promotions

Reposted 2 Days Ago
Be an Early Applicant
Hiring Remotely in San Diego, CA, USA
In-Office or Remote
180K-258K Annually
Senior level
Pharmaceutical
The Role
The Associate Director/Director, Marketing Promotions will lead the execution of promotional tactics for oncology products, manage marketing initiatives, and collaborate with sales teams to drive brand strategy and effectiveness.
Summary Generated by Built In

Are you ready to join a team committed to making a meaningful impact on cancer treatment through the discovery and development of precision medicines? At Kura Oncology, you have an opportunity to be a part of something bigger, with a lasting impact that you can be proud of.

At Kura Oncology, we are working to change the paradigm and improve the science of cancer treatment. As an organization, we strive to cultivate a diverse and talented professional culture driven to develop precision medicine therapeutics.

As we continue to build a leading biotech organization with a strong culture, a patient-focused mindset and a team focused on relentless execution, we are looking for innovative, passionate professionals to join us and make our vision a reality.

To succeed at Kura, you will need to have a demonstrated ability for excellence in drug discovery and development and a roll-up your sleeves attitude. The ideal candidate will possess a values-driven work style where integrity and grit drive all behaviors, decisions, and actions.

ESSENTIAL JOB FUNCTIONS:

Join us as we embark on an exciting journey in transforming the treatment landscape of acute myeloid leukemia (AML). We are seeking a dynamic and experienced Associate Director / Director, Marketing Promotions to play a critical role in the development, approval, and execution of core promotional materials supporting KOMZIFTI (ziftomenib) in relapsed / refractory (R/R) NPM1-m AML.

Reporting to the Senior Director of Brand Strategy and Marketing, this role will lead the end-to-end execution of promotional tactics, including MLR submission and approval, sales force rollout, and digital marketing execution, while supporting broader brand strategy. The successful candidate will bring strong experience partnering with field teams, managing agencies, and working cross-functionally in a highly regulated oncology environment.

Responsibilities

Strategic Planning & Brand Management

  • Lead development and execution of annual tactical plans in alignment with brand strategy. 
  • Distill market research findings and sales trends into insights that direct promotional efforts.

Promotional Development & Execution

  • Lead the development of core promotional materials, including print, digital, and field-facing assets, from concept through MLR review, approval, and final production for HCP and patient audiences.
  • Own and manage the MLR process, ensuring compliant, high-quality materials are delivered on time.
  • Drive effective rollout of approved promotional tactics to sales teams, in close collaboration with Sales, Sales Training, and Commercial Operations
  • Ensure promotional materials effectively translate brand strategy into clear, actionable field tools.

Digital & Omnichannel Execution

  • Lead execution of digital marketing tactics, including email, web, virtual engagement tools, and non-personal promotion.
  • Manage media agency to optimize channel mix, implement tactics, measure performance, and optimize future tactics accordingly across HCP and patient audiences.
  • Ensure digital tactics align with brand strategy and compliance requirements

Sales Force & Field Engagement

  • Serve as a key marketing partner to the field organization, incorporating field insights into promotional development.
  • Demonstrate proven experience translating brand strategy to field teams at sales meetings and field training initiatives.
  • Act as a trusted point of contact for sales leadership, ensuring alignment between marketing execution and field needs.

Performance & Budget Management

  • In collaboration with insights team, establish, integrate and track KPIs, performance metrics, and ROI for marketing activities.
  • Monitor product performance and propose promotional adjustments based on market dynamics.
  • Prepare and deliver clear, concise presentations to senior leadership, including updates on promotional plans, execution status, and performance insight
  • Manage promotional budget.

Job Specifications:

  • Bachelor’s degree in relevant field, advanced degree preferred.
  • Minimum of 7 years of experience in biotech or pharmaceutical marketing, preferably in oncology or hematology
  • Demonstrated experience leading promotional material development and MLR review
  • Proven track record of working directly with sales and field teams
  • Strong experience managing external agencies (creative, digital, production)
  • Experience executing digital and omnichannel marketing tactics in a regulated environment
  • Ability to work effectively in a highly cross-functional organization
  • Strong communication and interpersonal skills, with comfort presenting to senior leadership
  • Highly organized, detail-oriented, and able to manage multiple priorities
  • Ability to travel up to 20% (domestic with limited international)
  • Sales experience is a plus
  • Product launch experience preferred
  • Strong analytical skills; comfortable navigating complex and ambiguous environments
  • Alliance partnership experience beneficial

The base range for this role at an Associate Director level is $180,000 - $215,000 and Director level would be $223,000 - $258,000 per year. Individual pay may vary based on additional factors, including, and without limitation, job-related skills, experience, work location, and relevant education or training. Kura's compensation package also includes generous benefits, equity, and participation in an annual target bonus.

#LI-RM1

Kura’s Values that are used for candidate selection and performance assessments:

  • We work as one for patients
  • We are goal-focused and deliver with excellence
  • We are science-driven courageous innovators
  • We strive to bring out the best in each other and ourselves

The Kura Package

  • Career advancement/ development opportunities
  • Competitive comp package
  • Bonus
  • 401K + Employer contributions
  • Generous stock options
  • ESPP Plan
  • 20 days of PTO to start
  • 18 Holidays  (Including Summer & Winter Break)
  • Generous Benefits Package with a variety of plans available with a substantial employer match
  • Paid Paternity/Maternity Leave
  • In-Office Catered lunches
  • Home Office Setup
  • Lifestyle Spending Stipend
  • Commuter Stipend (Boston Office)
  • Regular employee social activities, including happy hours, monthly birthday celebrations, Kura Koffee Talks, and much more!

Kura Oncology is a commercial-stage biopharmaceutical company committed to discovering and developing innovative precision medicines to help patients with cancer lead better, longer lives.

Through our deep understanding of cancer biology and decades of experience in precision oncology, we are studying the underlying causes of treatment resistance. This enables us to design smart combination regimens with other cancer therapies to target tumors from multiple directions, with the goal of improving long-term clinical benefit.

Kura developed and is commercializing KOMZIFTI™ (ziftomenib), the FDA-approved once-daily, oral menin inhibitor for the treatment of adults with relapsed or refractory NPM1-mutated acute myeloid leukemia, and continues to pioneer advancements in menin inhibition and farnesyl transferase inhibition. For additional information, please visit Kura’s website at www.kuraoncology.com and follow us on X and LinkedIn.

Kura Oncology is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

If you are a California resident, please see the attached Privacy Notice CA Privacy Notice

Skills Required

  • Minimum of 7 years of experience in biotech or pharmaceutical marketing, preferably in oncology or hematology
  • Demonstrated experience leading promotional material development and MLR review
  • Proven track record of working directly with sales and field teams
  • Strong experience managing external agencies (creative, digital, production)
  • Experience executing digital and omnichannel marketing tactics in a regulated environment
  • Bachelor's degree in relevant field, advanced degree preferred
  • Strong analytical skills; comfortable navigating complex and ambiguous environments
  • Sales experience
  • Product launch experience
  • Alliance partnership experience
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The Company
HQ: San Diego, CA
121 Employees
Year Founded: 2014

What We Do

Kura Oncology is a clinical-stage biopharmaceutical company committed to realizing the promise of precision medicines for the treatment of cancer. Our small-molecule drug candidates target signaling pathways and other drivers of cancer where there is a strong scientific and clinical rationale to improve outcomes by identifying those patients most likely to benefit from treatment. Our pipeline includes tipifarnib, a farnesyl transferase inhibitor, currently in a registration-directed clinical trial and KO-539, a menin-MLL inhibitor, currently in a Phase 1/2A clinical trial. For additional information, please visit our website at www.kuraoncology.com.

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