Job Description:
Merkle is a leading data-driven Customer Experience Management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices.
Merkle are a team of dreamers, doers, and deliverers. Our collaborative and agile ways of working mean you’ll develop versatile skills and be exposed to new and exciting thinking. Combine that with a pioneering spirit aimed at making a positive impact on brands, society & each other – and you’ll soon realise why we’re at the forefront of the digital economy.
What your day might look like:
As Associate Director – Data & Analytics, you will play a pivotal role in turning complex data into strategic, actionable insights that elevate customer experience (CX), optimise media performance, and drive measurable business outcomes for our clients.
You’ll act as a trusted partner to senior stakeholders – both internally and client-side, overseeing the full data lifecycle, shaping analytics frameworks, and guiding the evolution of measurement, governance, and automation capabilities.
This role is ideal for someone who blends advanced analytics expertise with leadership, commercial acumen, and the ability to bring clarity to complexity.
Responsibilities include:
Translate data into insights that shape CX, media, and marketing strategy.
Build strong relationships with clients, ensuring alignment on data needs and measurement approaches.
Uncover audience behaviour, campaign performance drivers, and opportunities for growth.
Oversee tagging, analytics implementation, and cross-channel measurement.
Work across Customer data platform, digital analytics infrastructure, and privacy-led environments.
Lead quality assurance of analytics outputs and ensure scalable, future‑ready data practices.
Oversee development of dashboards and reporting automation across platforms like Tableau, Power BI, Looker Studio, and Adobe/Google suites.
Continuously optimise campaigns and measurement frameworks to improve effectiveness and ROI.
Guide teams in delivering high-quality analysis, insights, and technical implementation.
Work closely with media, technology, product, and CX teams to drive integrated outcomes.
Contribute to forecasting, resource planning, and identifying new analytics opportunities.
A bit about you:
Extensive background in digital analytics, marketing science, or marketing analytics, ideally within agency, consultancy, or digital environments.
Deep understanding of digital ecosystems across web, app, social, programmatic, search, and video.
Strong proficiency in GA4, Adobe Analytics, tag management, SQL/R/Python, and data visualisation tools.
Hands‑on experience with CDPs/CRMs (e.g. Tealium, Salesforce) and cleanroom-based data environments.
Familiarity with front-end technologies such as CSS, HTML, and JavaScript for tracking and implementation.
Strong grasp of emerging trends: AI, automation, privacy, audience behaviour, and ad tech evolution.
Expertise in measurement frameworks including MMM, MTA, attribution, and modelling.
A passion for innovation, automation, and building data-driven cultures.
A strategic thinker with exceptional communication and storytelling skills.
Highly collaborative, commercially minded, and able to influence senior stakeholders.
Naturally curious, detail-oriented, and proactive in solving problems and identifying opportunities.
An inclusive, resilient leader who thrives in fast-paced, cross-functional environments.
What’s in it for you:
Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up.
The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.
5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way.
Career Development and Learning & Development opportunities, including access to our global online dentsu University.
Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
If you want to belong to a one global network where opportunities are limitless. We look forward to welcoming you.
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Location:
Melbourne - 510 Church StreetBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
