The Role
As Associate Director of Data Strategy, you'll lead multi-channel data projects, enhance client measurement, and manage a team to optimize analytics solutions.
Summary Generated by Built In
The Role
We’re looking for an Associate Director of Data Strategy to join our fast-growing Technology team here at Wpromote. In the role, you’ll help Wpromote performance marketers and their clients extract more insight and performance from their data by planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end. You’ll support a diverse portfolio of enterprise clients, and consult on a variety of data solutions unique to our clients’ Martech stack and business objectives, advancing their measurement maturity with Media Mix Modeling, incrementality testing, and predictive analytics. You’ll guide clients and client teams in building a comprehensive data model and taxonomy that can serve as an omnichannel single source of truth for marketing performance and analysis. You’ll craft data solutions in partnership with technical experts in analytics tagging and configuration, data engineering, and reporting, and data analysis to maximize data utility through our services and apps in Polaris, Wpromote’s marketing intelligence platform. You’ll manage a team of Data Strategy Managers each with their own books of business to maximize the value of Wpromote’s data services.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $120,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions.
- Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks.
- Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders.
- Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)
- Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives.
- Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes.
- Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion.
- Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue.
- Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders.
- Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale.
- Coach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place.
You Must Have
- 6+ years experience working in digital media and marketing environment
- 6+ years experience working with media data
- Strong client-facing experience at a digital media or performance marketing agency or similar environment
- Experience or familiarity with statistical concepts
- Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
- Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
- Strong proficiency in Excel, Google Sheets, and Google Slides
- Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
- Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
- Experience with Customer Data Platforms such as Tealium or Segment
- Experience with Media Strategy & Optimization Methods
- Familiarity with Data Privacy Regulations & Data Usage Guidelines
- Experience with MarTech Architecture
Nice To Have
- 1+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture
- A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)
- Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms
- Experience or familiarity with Mobile Measurement Partners such as AppsFlyer or Kochava, or deploying tracking solutions within an app environment
- Experience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platforms (Looker)
- Understanding of Customer Relationship Management (CRM) systems such as Salesforce or Hubspot and their use in end-to-end measurement
- Understanding of Identity Resolution platforms such as Liveramp or Experian
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Adobe Analytics
BigQuery
Excel
Google Analytics
Google Data Studio
Google Sheets
Google Slides
Google Tag Manager
Looker
Segment
Tableau
Tealium
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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