The Role
The Associate Director of Data Logistics will serve as the connective tissue between media operations, analytics, platform engineering, vendors, and client stakeholders to govern taxonomy, improve data quality, enable scalable UTM/data collection frameworks, and support marketing technology integrations.
Taxonomy Governance & Data Standards
• Develop and evolve campaign, placement, creative, and UTM taxonomy frameworks
• Maintain governance standards for naming conventions, business logic, and approval workflows
• Develop and maintain documentation, and taxonomy value definitions across clients
• Partner with media, analytics, creative, and client teams to ensure consistent usage and interpretation of taxonomy values
• Monitor taxonomy health and coordinate remediation of errors or missing data across teams
Cross-Functional Leadership
• Work with multiple internal and external teams to understand data flows of various martech solutions (e.g. ad servers, DSPs, taxonomy governance platforms, GA4, etc.) and ensure UTM and marketing measurement processes are in place and optimized across teams
• Support technical reviews and proof-of-concept initiatives for data tools and related marketing technology
• Develop AI solutions to limit processes prone to error or that could be improved with automation
GA4 Tracking and QA
• Work with activation teams and ad tech partners to implement and QA UTM parameters to maximize measurement
• Investigate discrepancies across reporting platforms, particularly GA4, and ad technology (e.g. CM360, DV360, etc.) and adjust as needed
• Coordinate root-cause analysis and resolution across agency, client, analytics, and engineering stakeholders
Client Communication
• Work directly with clients to ensure taxonomy and measurement needs are met in accordance with their marketing objectives
• Communicate process and updates on ongoing projects related to the above tasks when necessary
• Serve as a point of contact for client analytics and technical leads for technical connections, internal processes and as a point of escalation
• Translate technical language into “layman’s” terms to ensure understanding across a variety of client stakeholders with varying levels of technical expertise
Required Qualifications
• 5-8+ years of experience in marketing technology, ad operations, digital media, analytics, and/or data governance
• Strong understanding of digital media platforms and how data flows through buying, ad serving, analytics, and reporting environments
• Experience working with GA4, CM360, DV360, SA360, and/or similar marketing data systems.
• Ability to troubleshoot data quality issues across multiple platforms and clearly document findings, impacts, and recommended resolutions
• Strong project management, stakeholder management, and executive communication skills
• Ability to problem solve across multiple teams and willingness to collaborate with a variety of stakeholders to find compromises on conflicting priorities
Skills Required
- 5-8+ years of experience in marketing technology, ad operations, digital media, analytics, and/or data governance
- Strong understanding of digital media platforms and data flows across buying, ad serving, analytics, and reporting environments
- Experience with GA4, CM360, DV360, SA360, and/or similar marketing data systems
- Ability to troubleshoot data quality issues across multiple platforms and document findings, impacts, and recommended resolutions
- Strong project management, stakeholder management, and executive communication skills
- Ability to problem solve across multiple teams and collaborate with stakeholders to resolve conflicting priorities
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
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