The Advertising Business Growth Marketing team is focused on driving sustainable revenue growth by connecting advertisers to the right audiences at the right time. We build and scale global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle. Within this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation.
What You'll Do
- Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
Build and optimize audience segmentation, lead management, and campaign orchestration across channels
Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working
Who You Are
You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
You have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
You are experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
You have hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
You are comfortable working with data and analytics, and can translate insights into clear recommendations and actions
You have experience with experimentation frameworks and using testing to inform strategy and optimization
You have experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness
Where You'll Be
We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location.
This team operates within the EST time zone for collaboration.
The United States base range for this position is $160,147 to $228,781, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Skills Required
- 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
- 5+ years of experience leading and developing teams
- Experience designing and scaling lifecycle marketing programs that drive measurable business outcomes
- Hands-on experience with CRM and CDP ecosystems (e.g., Salesforce, mParticle)
- Ability to partner cross-functionally with Product, Engineering, Data, and Sales
- Comfortable working with data and analytics and translating insights into recommendations
- Experience with experimentation frameworks and using testing to inform strategy and optimization
- Experience implementing emerging technologies, including AI, and applying them to marketing
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
Spotify Insights
What We Do
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