At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Position Summary:
BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Munich site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge personalized orchestration journeys.
This position will drive the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.
This position is a key player on the “Personalization Squad” of Brand, Campaign Delivery leads, Content Specialists, and Analytics & Insights representatives to drive end-to-end personalization execution – by taking the lead in enabling new channels, platforms, or capabilities especially those that are industry-leading.
This position reports to the Director of Content Transformation.
Responsibilities:
- Lead the definition and governance of local marketing capabilities in partnership with the Global Capability Owners, including the alignment with global standards with local adaptations/exceptions where allowed.
- Own the relationship with IT to activate/enable new technologies in the market and provide ongoing management
- Content Production capabilities include: content model technologies (offshore content hub activation, agentic briefing), content operations tools (MLR AI), and content authoring tools
- Omnichannel Enablement capabilities include: channel enablement and personalization platforms (SFMC, consent, GEO, synthetic personas, content-generating AI).
- Campaign Measurement: understanding campaign, channel and format impact and building data for personalization
- Accountable for driving IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Makes hard decisions effectively, including communicating and documenting rationale
- Serves as the recognized expert, providing input into strategy by anticipating industry trends and translating them into capability recommendations that enhance content delivery and/or personalization
Qualifications:
- Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)
- Leading in a fast-paced cross-functional environment, influencing decisions and coaching teams in a way that produces innovative outcomes
- Working with technology to drive use of AI tools for pharma commercial applications
- Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics
- Fluency in English is required and German is preferred
- 6+ years of experience in digital marketing operations (execution) within a large, complex organisation.
- Deep expertise in most of the following:
- Offshore content production models
- AI-assisted briefing or MLR reviews
- Content authoring tools
- Channel activation and maintenance: web, IVA, WhatsApp, video, etc
- Content management systems, marketing asset specifications, templates, and workflows.
- Veeva CRM, Workfront, JIRA, SFMC, and consent platforms
- Experience with taxonomy and content tagging is essential
- Experience with next-best action or omnichannel orchestration engines is a plus
- Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)
- Experience or familiarity with AI enhanced tools and/or platforms is desired.
- undefined
The following soft skills are required:
- Influencing without authority
- Transformational and innovative mindset
- Driving efficient decision-making
- Translation of technical terms into business language and vice versa
- Project management and documentation
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at [email protected] with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1606461 : Associate Director, Content & Omnichannel Capability Owner Germany (m/f/d)Skills Required
- 6+ years of experience in digital marketing operations within a large, complex organization
- Deep expertise developing and executing personalization strategies across personal and non-personal channels
- Experience leading cross-functional teams and influencing decisions without authority
- Experience using AI tools for pharmaceutical commercial applications
- Advanced knowledge of analytical models, reporting dashboards, machine learning, and predictive analytics
- Fluency in English
- Deep expertise in most of the listed content production, content operations, channel activation, content management, and personalization capabilities
- Experience with taxonomy and content tagging
- Experience with Veeva CRM, Workfront, JIRA, Salesforce Marketing Cloud, and consent platforms
- Experience in the pharmaceutical industry or another industry with heavy digital channel usage
- German language proficiency
- Experience with next-best-action or omnichannel orchestration engines
- Experience with data systems and reporting, including CSCAN, Databricks, or DOMO
- Familiarity with AI-enhanced tools or platforms
- Project management and documentation skills
Bristol Myers Squibb Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bristol Myers Squibb and has not been reviewed or approved by Bristol Myers Squibb.
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Fair & Transparent Compensation — Pay is considered fair and competitive for the pharmaceutical sector, with many describing compensation as good or better than expected. Feedback suggests base pay combined with incentives contributes to overall satisfaction.
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Healthcare Strength — Health coverage is broad, combining medical, dental, vision, disability, and wellness programs, along with access to on‑site fitness. Feedback suggests employer contributions to health accounts and wellbeing incentives further strengthen perceived value.
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Retirement Support — Retirement savings are reinforced by a strong 401(k) match and additional plan options. This structure is commonly cited as a standout component of total rewards.
Bristol Myers Squibb Insights
What We Do
At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome. Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients. Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.
