Associate Director, #Content Engagement

Posted 4 Days Ago
Be an Early Applicant
Orlando, FL, USA
In-Office
Junior
Digital Media • Events • Sports • Design
The Role
Supports management of UCF Athletics’ content unit and executes branding and fan-development campaigns across social media for 16 sports programs. Serves as the primary voice for UCFKnights accounts, oversees additional brand and sport accounts, leads the content internship program, researches trends, collaborates with advancement and revenue teams, and supports gameday events, institutional relations, and NCAA compliance.
Summary Generated by Built In

Department:

UCF Athletics - #Content

 

This position assists in the management of the overall #Content unit within UCF, Conference, and NCAA rules and regulations, and is engaged in the implementation and activation of organizational branding and fan development campaigns for 16 nationally recognized sports programs through various social media platforms.

Responsibilities include, but are not limited to:

  • Assists in managing the overall #Content unit within UCF Athletics under the Sr. Associate AD, #Content  

  • Implements branding and fan development campaigns for 16 nationally recognized sports programs through the creation of engaging, entertaining and education content

  • Serves as the primary voice of the @UCFKnights accounts

  • Oversees additional brand and sport accounts across the #Content unit

  • Leads the #Content Engagement internship program

  • Researches trends and best practices to share with #Content unit as well as other external team members

  • Collaborates with external teams (Brand Advancement, ChargeOn Fund, Corporate Partnerships, Tickets, Video Services) to grow awareness of the UCF brand and maximize revenue opportunities

  • Handles gameday/event responsibilities for assigned sports as needed

  • Represents UCFAA, Inc. and UCF to the NCAA, Conference, other universities, and the community; serves as liaison to campus constituencies and on committees as requested.

  • Other duties as assigned

Minimum qualifications:

  • Master's degree in an appropriate area of specialization; or

  • Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.

Preferred qualifications:

  • 2+ years of progressive marketing experience with an emphasis on game day experience.

  • Graphic design, strong creativity, attention to detail, communication, and organizational skills.

Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time and occasional travel.

As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.

Salary:

Negotiable

Please note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than university employees. If interested in positions with the university, please click Here to visit their website.

As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university. We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as “Orlando's Hometown Team.”
 

UCF Athletics values our employees and working for us has its perks, including: 

  • Benefit packages: Medical, Dental, Vision, Life Insurance, Supplemental Insurances, Flexible Spending & Health Savings Accounts, and Employee Assistance Program
  • Wellness initiatives: UCF Athletics is recognized by Cigna Healthcare with the silver level Healthy Workforce Designation for our commitment to employee well-being and vitality through our benefits offerings, wellness platform and programming
  • Paid time off for applicable positions, including annual and sick time off and paid holidays  
  • Retirement savings options   
  • Employee discounts, including tickets to many Orlando attractions   
  • Tickets to UCF sporting events
  • Education assistance   

To learn more about UCF and the Knights, visit our websites at ucf.edu and ucfknights.com.

Skills Required

  • Master's degree in an appropriate area of specialization
  • Bachelor's degree in an appropriate area of specialization and two years of appropriate experience
  • Two or more years of progressive marketing experience emphasizing gameday experience
  • Graphic design skills
  • Strong creativity
  • Attention to detail
  • Communication skills
  • Organizational skills
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The Company

What We Do

UCF Athletics (UCF Athletics Association Inc.) operates the University of Central Florida’s intercollegiate sports programs (the UCF Knights). The unit manages competitive Division I athletics, event operations, sponsorship and brand marketing, and student‑athlete academic/athletic support—working to elevate the university’s visibility and student experience through sports, media, and campus events.

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