The Associate Director of Medical and Health Professions Education Content will oversee content strategy and acquisition as well as content partnerships at the portfolio level in collaboration with the Lead Product Managers. This person will lead the acquisitions editors in ensuring understanding of their individual markets and market trends, including sizing, developing and executing on their market and list plan strategy, which includes title-level positioning, competitive landscape analyses, plan for content acquisition and/or creation, author and SME relationship management, negotiation, and succession planning as well as overall list management. This role requires a collaborative leader who can work with all functional areas, including sales, marketing, product, operations, and finance teams, to understand and execute the priority initiatives in alignment with the business unit strategy. Developing a deep understanding of Education customers and their needs, analyzing market trends, and monitoring competitor activity are crucial aspects of this role as well as leading the team in developing and monitoring individual programs and program needs.
Essential Duties and responsibilities
The Associate Director’s primary responsibilities include:
- Lead and direct execution of content strategies that align with the overall Education strategy and priorities.
- Lead, direct and execute approach to modern/relevant content strategy to support customer needs and delivery strategy and that aligns with portfolio goals
- Lead participation in content and go-to-market strategies for partnership initiatives, including society relationships, product review, and Advisory Board programs.
- Lead team to ensure collaboration across functions to enhance product offerings and market positioning with a focus on priority customer problems to solve that digital drive sales and usage.
- Direct acquisitions editors in author management, negotiation, and succession planning.
- Direct acquisitions editors in strategic list planning, optimizing revision cycles and identifying priority content acquisition goals to ensure stable revenue growth.
- Guide financial planning for budget and 3-year strategic planning with understanding of business cycles, taking responsibility for franchise forecasting, including sales projections for multiple distribution and sales, in collaboration with Lead Product Managers who lead forecasting for digital products.
- Develop a deep understanding of Health Professions Education customers and business (including seasonality, business models, sales and distribution channels) for each market and their pain points and needs
- Analyze market trends and report on competitor activity.
Other Duties:
Performs other duties as assigned
Job Qualifications:
Education: College degree (BA/BS) required
Experience: 2+ years experience in people or team management, 5+ years experience in business development, product management and/or acquisitions with digital higher education products desirable.
Other Knowledge, Skills, Abilities or Certifications:
- Required:
- Ability to provide clear vision and direction to a team
- Strong cross-functional collaboration skills
- Strong oral and written communication skills, including presentation skills
- Attention to detail and deadlines with focus on delivery and execution with a sense of urgency
- Ability to analyze P&L statements and list plans, suggesting remediation at the individual product as well as portfolio level
- Ability to forecast and management departmental budget
- Ability to prioritize and handle multiple tasks simultaneously
- Ability to develop understanding of complex products
- Ability and willingness to travel to meet business goals and objectives
- Contract negotiation skills
- Professionalism and integrity
- Flexible, curious, and adaptable to changing market environments
- Preferred:
- Experience in the Higher Education market
- Experience bringing new digital products to market
- Experience with lean product development
Travel Requirements:
20-30% travel required
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. Irt’s not intended to be an exhaustive list of all duties and responsibilities and requirements.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $130,300 - $184,450Top Skills
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.
Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
