Associate Director, Content Design

Posted Yesterday
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Bellevue, WA
Hybrid
149K-245K Annually
Senior level
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role
Lead content design at Chewy, overseeing strategy and execution while managing a high-performing team and ensuring cohesive user experiences across digital tools.
Summary Generated by Built In
Your Opportunity:
Chewy is dedicated to being the most trusted and convenient online destination for pet parents and partners, everywhere. On the Product Design and Research team, we embrace this vision (and our pets!). We craft experiences that delight customers, veterinarians, and businesses that support them in keeping their pets happy and healthy. As a team of hard-working, collaborative, and fun-loving designers, researchers, and builders, we're looking for creative and driven talent to join the pack.
We are hiring an Associate Director of Content Build to invent and lead our content creation practice at Chewy. The job is available in either Boston, MA or Bellevue, WA. You will guide the development of content and content experiences in our customer facing digital tools that delight and support users and reflect the Chewy brand, while setting the bar for clear, compelling content in a writing-forward culture. You will work closely with partners across product, brand, merchandising, and site experience teams to deliver a dynamic, ever-evolving platform that delights millions of pet parents. This is more than a content leadership role - it is your chance to elevate the experience and shape the voice behind one of the most beloved names in pet care.
What You'll Do:
Product & Content Strategy:
  • Transform client and organizational goals into compelling, purposeful, and feasible products.
  • Lead innovative, systems-level thinking across a range of products, platforms, and devices.
  • Champion cohesion and consistency across a growing portfolio of products, while fostering a culture of innovation.

Execution & Delivery:
  • Manage the full content development process-from discovery and concept ideation, flows and proto-content, and polished copy in full-fidelity designs.
  • Advanced proficiency in core content fields, including UX writing and microcopy, information architecture, content strategy, and testing.
  • Maintain a bias for action and prioritize effectively across multiple initiatives.

Team Leadership & Growth:
  • Lead and develop a high-performing content design team, ensuring they are engaged, effective, and continuously growing.
  • Nurture Chewy's culture and principles, setting new standards for operational and executional excellence.

Cross-Functional Collaboration:
  • Partner closely with product managers, designers, user researchers, marketing, retail strategy, and fellow content designers.
  • Clearly articulate and present the process of building thinking, process, and decisions to a wide range of collaborators, including senior leadership and C-suite executives.

Basic Qualifications:
Design Experience & Expertise:
  • 7+ years of experience as a content designer, information architect, or similar role.
  • Demonstrated history of crafting high-quality digital products that deliver measurable results, supported by a strong portfolio or case studies.
  • Experience collaborating with brand, marketing, and merchandising teams

Leadership & Team Management:
  • 4+ years dedicated to managing content teams.
  • Proven skill in evaluating both customer and business impact of content decisions across product areas.
  • Demonstrated ability to lead large scale initiatives involving multiple collaborator groups
  • Experience leading multiple teams of 6+, including managing other managers.
  • Experience building a new content practice

Communication & Collaboration:
  • Strong communication, presentation, and interpersonal skills.
  • Ability to clearly articulate complex concepts to diverse audiences and collaborators at all levels.

Education & Work Environment:
  • Bachelor's degree in design, Human-Computer Interaction (HCI), or a related field-or equivalent professional experience in the design industry.
  • Willingness to travel quarterly as needed; role requires regular presence in a local office.

Preferred Qualifications:
Content Design & Systems Thinking:
  • Background in content design, with a track record of developing standards adopted across an organization.
  • Experience building and supporting frameworks through clear guidance and team enablement.

Industry Experience:
  • Background in e-commerce, retail brands, or merchandising environments, with an understanding of customer behavior and business goals in those contexts.

Work Arrangement:
  • Hybrid Model: 3 days in hub location per week
  • Remote: This role is NOT a remote role.

The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Base Salary Range
$149,000-$245,000 USD
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here.
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

Top Skills

Content Strategy
Information Architecture
Ux Writing

What the Team is Saying

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The Company
HQ: Boston, MA
20,000 Employees
Year Founded: 2011

What We Do

We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.

We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.

At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.

Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.

We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.

We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.

Why Work With Us

We're proud to be one of the fastest growing e-commerce companies of all time.

With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.

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About our Teams

Chewy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 2 days a week
HQBoston, MA
HQPlantation, FL
Bellevue, WA
Dallas, TX
Minneapolis, MN
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