By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job DescriptionJoin Takeda as Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis of our Cambridge, MA office. The Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis (PsA) is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriatic arthritis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels.
This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Brand Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.
This leader will be a champion of Takeda’s culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients. The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AIto drive efficiency and innovation.
How you will contribute:
- Design and build the end-to-end consumer digital patient journey for psoriatic arthritis across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
- Lead development and launch of the patient website, associated tools, and CRM database.
- Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
- Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
- Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance
- Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
- Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
- Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education.
- Partner with agencies to develop consumer digital content & media strategy
- Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
- Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.
Minimum Requirements/Qualifications
- Bachelor’s degree required, MBA preferred
- Experience working in pharmaceutical, healthcare, or other highly regulated industries required.
- 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields required.
- Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels required.
- Strong experience with digital media planning, buying, and optimization across paid channels.
- Experience managing brand social media channels.
- Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
- Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
- Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
- Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
- Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
- Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
- A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500U.S. Base Salary Range:
$154,400.00 - $242,550.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsUSA - MA - Cambridge - Kendall Square - 500Worker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeJob Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Skills Required
- Bachelor's degree
- MBA
- Experience working in pharmaceutical, healthcare, or another highly regulated industry
- 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields
- Experience building and optimizing omnichannel customer journeys and conversion funnels
- Experience with digital media planning, buying, and optimization across paid channels
- Experience managing brand social media channels
- Experience with CRM platforms, segmentation, automation, and lifecycle marketing, such as Salesforce Marketing Cloud
- Experience with analytics and measurement tools, such as Google Analytics and Tableau
- Understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization
- Ability to influence and align cross-functional stakeholders and build strong relationships
- Data-driven decision-making and structured analytical skills
- Ability to drive change, manage ambiguity, and deliver results with ownership and resilience
Takeda Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Takeda and has not been reviewed or approved by Takeda.
-
Retirement Support — Employer-funded retirement is described as notably strong, combining a dollar-for-dollar 401(k) match with an additional company contribution that scales with age and service. Access to an employee stock purchase plan further supports long-term wealth building.
-
Parental & Family Support — Paid bonding leave for all parents, substantial adoption/surrogacy reimbursement, and robust caregiver resources (backup care and Maven family-forming support) are emphasized as core strengths. These offerings create a comprehensive safety net for a range of family situations.
-
Healthcare Strength — Multiple medical plan options (nationwide PPO/HSA and regional HMOs), employer HSA funding, and integrated mental-health and well-being programs signal depth in coverage. Preventive care is covered in-network, and plan choices by state expand access.
Takeda Insights
What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world. We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts. Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives. Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
Gallery
