YouGov Sport are searching for an experienced Sales lead to join our New Business team within our Sports department at our London office.
As Associate Director - Commercial, you will play a pivotal role in driving the growth of YouGov Sport UK. You will be responsible for identifying, qualifying, and closing new business opportunities within the sport and entertainment sector, exceeding ambitious sales targets and contributing to the overall success of the team.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
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Lead Generation & Sales Cycle Management:
- Proactively identify and qualify new business leads within key target sectors (e.g., specific rights holders, brands, media owners or agencies).
- Develop and execute strategic outreach plans, leveraging research, LinkedIn, and other networking platforms to connect with decision-makers.
- Conduct in-depth discovery calls and meetings with prospective clients, presenting YouGov Sport's solutions and demonstrating a deep understanding of their business needs.
- Develop and deliver compelling proposals that align client needs with YouGov Sport's products and services.
- Manage the entire sales cycle, from initial contact to contract negotiation and successful closure.
- Collaborate with other commercial team members on cross-selling opportunities and joint pursuits.
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Client Relationships & Account Management:
- Build and maintain strong relationships with key clients and industry stakeholders.
- Provide ongoing support and consultation to clients, ensuring their satisfaction and identifying opportunities for growth within existing accounts.
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Sales Performance & Reporting:
- Utilize Salesforce (or equivalent CRM) to track sales activity, manage the sales pipeline, and analyze personal sales performance.
- Accurately forecast sales revenue and contribute to the development of the overall sales strategy.
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Industry Knowledge & Expertise:
- Maintain a deep understanding of the sports industry landscape, including key trends, competitive dynamics, and emerging opportunities.
- Develop and share industry insights with the wider YouGov Sport team.
These are the essentials you’ll need to get an interview:
- Proven track record of exceeding sales targets in a fast-paced, competitive environment.
- Experience managing complex sales cycles within the sports or entertainment industry (highly desirable).
- Strong ability to identify and qualify new business leads through research, networking, and digital channels.
- Excellent communication, presentation, and interpersonal skills.
- Confident in demonstrating SaaS-based solutions and presenting value propositions to a range of stakeholders.
- Strong analytical and problem-solving skills.
- Proficiency in Salesforce (or equivalent CRM) and other relevant sales tools.
- Passion for sports and the sports business.
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YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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