Kobie Marketing

Associate Director, Client Services

Posted 4 Hours Ago

Be an Early Applicant

15 Locations

In-Office or Remote

Senior level

AdTech • Marketing Tech

The Role

Lead and evolve financial-services loyalty programs through strategy, data-driven insights, cross-functional collaboration, campaign execution, performance monitoring, budget oversight, and client relationship management to maximize engagement and ROI.

Summary Generated by Built In

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

· Flexible Time Off to recharge when needed

· Nine Company-Wide Holidays

· A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

About the team and what we’ll build together

As Associate Director, Client Services, you will drive the evolution and success of our clients’ customer loyalty programs. Your leadership will shape loyalty strategies, leveraging data-driven insights and cross-functional collaboration to enhance customer experiences and maximize program ROI.

In the Financial Services Vertical, This Means:

You'll operate at the intersection of loyalty marketing and banking/card operations. With a growing portfolio of financial institution (FI) clients, you will bring deep understanding of the unique challenges, regulatory environment, and customer expectations within banking, credit unions, and other financial services organizations.

How you will make an impact

Driving Program Development & Strategy: In conjunction with our clients, manage loyalty programs that enhance customer retention and satisfaction. Develop strategies to drive program adoption and engagement – directly impacting our clients’ bottom line.
Customer Insights & Data Analysis: With Decision Scientist partnership, understand our client’s customer data and insights to refine loyalty program offerings, ensuring alignment with customer preferences and business goals.

For financial institution clients, this requires sensitivity to data privacy regulations (e.g., GLBA, CCPA) and an understanding of how financial behavior data informs cardholder engagement and reward strategy. Analyze program performance and make data-driven recommendations.

Cross-functional Collaboration: Your ability to collaborate with technology teams across Kobie and our clients to ensure seamless execution and integration of loyalty programs.

For financial institution clients, this includes managing fulfillment partners in coordination with Kobie’s Partnership team, ensuring partner performance, SLA adherence, and alignment with client expectations – particularly for FI clients where reward fulfillment accuracy and compliance are critical.

Promotions & Campaigns: Manage the definition and execution of promotional campaigns to drive awareness and participation in the loyalty program. In partnership with our clients and Kobie partners, develop strategies for seasonal, tier-based, and milestone rewards.
Enhancing Customer Experience: Understand the customer journey to ensure the Kobie platform and our clients technology allow the program members to have a seamless and enjoyable experience from enrollment to reward redemption.
Performance Monitoring & Reporting: Understand and monitor our client’s program's performance metrics, such as participation rates, redemption rates, and ROI. In alignment with Decision Science and Strategy, provide regular reports to our clients on program success and areas for improvement.

This role is expected to own the working relationship with both the clients and the internal Kobie team. That includes but isn’t limited to CSAT scores, contractual allocations and support staff, teammate workload and prioritization.

Competitive Analysis: In partnership with Strategy, understand competitor loyalty programs and industry trends to ensure our client’s program remains competitive and innovative.

For financial institution clients, this means tracking trends specific to card-linked loyalty, banking rewards, co-brand partnerships, and the competitive landscape among issuers and fintechs.

Budget Management: Oversee our clients program budget, ensuring effective allocation of resources and staying within budgetary constraints.
Program Enhancements: Identify opportunities for continuous improvement and propose new features or offerings to maintain our client’s interest and engagement, driving organic revenue.

This role is responsible for improving the operational excellence of these accounts through efficiencies, personal experience and skillsets as well as influence.

This role has the potential to include direct reports to align with client growth and needs. Additionally, this role will be responsible for managing several teammates indirectly in support of our client’s needs.

What you need to be successful

8-10 years of experience in client services, account management, relationship management, or customer loyalty roles.
Experience within the financial services industry, including prior experience working with or within financial institutions such as banks, credit unions, or card issuers
Bachelor’s degree in marketing, Business, or a related field.
Deep understanding of financial services terminology, culture, and business drivers.
Strong analytical skills with experience in data analysis and interpretation.
Experience managing complex client relationships with multiple stakeholders. You've worked with clients large enough to have many decision-makers, conflicting priorities, and organizational silos.
Knowledge of CRM software, loyalty program platforms, and customer segmentation.
Excellent communication skills with emphasis on clarity, documentation, and over-communication.
Strong project management abilities with attention to detail.
Ability to work cross-functionally in a fast-paced environment.
Creative problem-solving and a customer-focused mindset.

Nice to Have

Experience with loyalty program platforms
Make required
Experience navigating the compliance, audit, and regulatory frameworks common in financial institution environments, such as GLBA, CCPA, and banking regulations
Experience with card-linked loyalty, banking rewards, or co-brand partnerships
Experience coordinating with marketing operations or managing marketing CRM platforms.

Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!

Skills Required

8-10 years experience in client services, account management, relationship management, or customer loyalty roles
Experience within the financial services industry or working with banks, credit unions, or card issuers
Bachelor's degree in Marketing, Business, or a related field
Deep understanding of financial services terminology, culture, and business drivers
Strong analytical skills with experience in data analysis and interpretation
Experience managing complex client relationships with multiple stakeholders
Knowledge of CRM software and loyalty program platforms
Excellent communication skills with emphasis on clarity, documentation, and over-communication
Strong project management abilities with attention to detail
Ability to work cross-functionally in a fast-paced environment
Creative problem-solving and a customer-focused mindset
Experience navigating compliance, audit, and regulatory frameworks common in financial institutions (GLBA, CCPA, banking regulations)
Experience with card-linked loyalty, banking rewards, or co-brand partnerships
Experience coordinating with marketing operations or managing marketing CRM platforms