Job Description:
Amplifi is the partnership, investment, activation & solution arm of dentsu. Designed for the algorithmic era, we are obsessed with client outcomes; building high performing solutions and innovative growth models that deliver value for all. The Amplifi Solutions team is organized into the following core practice areas that all work together to deliver against the Amplifi vision:
· Client Engagement delivers a seamless end-to-end experience for partners and internal teams via 4 teams. Client Success identifies needs and opportunities, translates them into clear value propositions, and aligns Amplifi solutions, partnerships, and programs to client objectives. Solutions sources, develops, and commercializes innovative products and services that solve client challenges and deliver measurable value. Client Operations manages the infrastructure that protects and grows Amplifi’s revenue, ensuring accurate recognition, compliant processes, and operational rigor. New Business & Growth shapes compelling Amplifi offerings for pitches, clearly positioning our capabilities to win.
· Commercial leads Amplifi’s overarching commercial strategy—identifying, negotiating, and activating premier partnerships that power our best-in-class solutions and deliver diverse revenue growth
· Activation implements Amplifi solutions with a performance-first mindset—executing, optimizing, and reporting on campaigns across platform and direct channels to deliver the best outcomes for all (sanpo yoshi).
· Data, Technology & Measurement drives Amplifi’s product, data, and analytics initiatives to ensure the effective implementation of our solutions and data driven tools
· Business Strategy shapes & drives the strategic direction of the Amplifi organization, connecting the dots between our big picture goals and the day-to-day work across all teams.
· New Stream Media builds and scales retail and commerce media networks, accelerating RMN maturity, monetization, and growth through end-to-end strategy, activation, technology, and analytics solutions
The Associate Director, Solutions plays a key role in driving the positioning, commercialization, and adoption of dentsu.Audiences solutions. This role partners closely with Client Success, Media, Commercial, and Solutions teams to identify growth opportunities, support client
engagement, and accelerate revenue through audience-led offerings. The Associate Director will contribute to dentsu.Audiences' go-to-market strategy, solution development, and performance tracking to ensure successful adoption across clients and the broader dentsu network.
In this position, you will report to the Director, Solutions – dentsu. Audiences.
Responsibilities:
· Lead the go-to-market strategy and positioning of dentsu.Audiences solutions, ensuring clear value propositions, sales narratives, and market differentiation.
· Partner with Client Success, Media, Commercial, and Solutions teams to identify, package, and sell dentsu.Audiences solutions, driving adoption and net-new revenue growth.
· Serve as a dentsu. Audiences subject matter expert, supporting client engagements, growth opportunities, new business efforts, and complex solution design.
· Evaluate market trends, client needs, and competitive developments to inform solution innovation, audience strategy, and future growth opportunities.
· Develop client-facing materials, case studies, and internal enablement resources that accelerate understanding, adoption, and commercialization of dentsu.Audiences offerings.
· Collaborate with activation, data, analytics, and technology teams to ensure solutions are operationalized effectively and deliver measurable business outcomes.
· Track solution performance, revenue growth, and adoption metrics while driving cross-functional alignment and continuous improvement across dentsu.Audiences initiatives.
· Represent dentsu.Audiences, one of multiple Amplifi solutions, internally and externally through client engagements, industry events, thought leadership, and strategic partner relationships.
Qualifications:
· 5+ years of experience in media, sales, or strategy within a complex, fast-paced environment.
· 2+ years of experience in a leadership or team lead role, preferably with exposure to product development or go-to-market strategy.
· Experience supporting the development/launch of successful products and solutions, including managing strategic partnerships.
· In-depth knowledge of the media industry and a strong understanding of trading divisions, partnerships, and commercial dynamics.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
The annual salary range for this position is 114K- 120K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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Location:
New YorkBrand:
AmplifiTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Skills Required
- Bachelor's degree in Business, Media, Communications, Finance or related field
- 7+ years in a video, digital, programmatic, social activation or investment role
- Experience with media tools (MediaOcean, Prisma, National Toolkits, Spot Toolkits)
- Proven experience in client success, account management, or related media/agency roles
- Excellent organizational and multitasking skills with attention to detail
- Deep understanding of media math and marketplace trends
- Strong leadership skills with experience managing cross-functional teams
- Exceptional problem-solving abilities and a proactive approach to resolving challenges
- Advanced computer skills (MS Word, Excel, PowerPoint) and strong numeracy skills
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next









