Associate Director - Campaign Manager (Programmatic)

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Gurgaon, Gurugram, Haryana, IND
In-Office
Senior level
AdTech • Artificial Intelligence • Digital Media
The Role
Manage end-to-end execution of programmatic campaigns on DV360 and other platforms, including trafficking, targeting, optimization, QA, performance analysis, reporting, budget pacing, and collaboration with cross-functional teams to meet KPIs and recommend programmatic strategies.
Summary Generated by Built In
About the Role

We are looking for a Campaign Manager (Programmatic) with 5+ years of experience to manage the end-to-end execution of digital programmatic campaigns across DV360 and other programmatic buying platforms. The role requires strong campaign management skills, analytical thinking, stakeholder coordination, and hands-on expertise in campaign trafficking, optimization, and performance analysis.

Key Responsibilities

    • Own the end-to-end execution of programmatic campaigns across DV360 and other programmatic buying platforms.
    • Traffic creatives, configure campaigns, and ensure timely launches with accurate targeting, tracking, and measurement.
    • Perform comprehensive campaign analysis, identifying performance trends, optimization opportunities, delivery issues, and actionable insights.
    • Monitor campaign pacing, budgets, and KPIs, ensuring campaigns meet performance objectives.
    • Conduct QA for campaign setup, creatives, tracking, and reporting.
    • Troubleshoot campaign delivery, tracking, and performance issues with Ad Ops, Creative, Product, Analytics, and Platform teams.
    • Prepare regular campaign performance, profitability, and post-campaign reports.
    • Partner with internal teams to recommend programmatic media strategies aligned with client objectives.
    • Define campaign success metrics, KPIs, audience strategies, and optimization frameworks.
    • Ensure compliance with campaign SLAs and platform best practices.

Preferred Skills & Experience

     
    • Minimum 5 years of experience in Programmatic Campaign Management, Ad Operations, or Media Operations
    • Hands-on expertise with DV360 (mandatory).
    • Strong understanding of DSPs, SSPs, Ad Exchanges, PMP, Programmatic Guaranteed (PG), and Open Auction.
    • Experience in campaign trafficking, audience targeting, creative implementation, budget management, and optimization.
    • Strong analytical and reporting skills using Excel and dashboards.
    • Excellent stakeholder management and cross-functional collaboration.
    • Google DV360/Display certification is a plus.

VDO.AI is an advertising technology company that helps brands reach the right audience through high-impact video ads. We work with brands and agencies globally, and we are now building AI into the core of how our platform works — from how we target audiences to how we personalize ad experiences.  

Skills Required

  • Minimum 5 years of experience in Programmatic Campaign Management, Ad Operations, or Media Operations
  • Hands-on expertise with DV360
  • Strong understanding of DSPs, SSPs, Ad Exchanges, PMP, Programmatic Guaranteed, and Open Auction
  • Experience in campaign trafficking, audience targeting, creative implementation, budget management, and optimization
  • Strong analytical and reporting skills using Excel and dashboards
  • Excellent stakeholder management and cross-functional collaboration
  • Google DV360/Display certification

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The Company
HQ: Gurgaon
170 Employees
Year Founded: 2014

What We Do

Z1 Tech is a technology-first company that aims to revolutionize digital content consumption experiences. Our quest started in 2015 to provide future-proof solutions to businesses and empower them in a technologically-dominated environment. Through collaborative efforts of more than 200 innovators spread over 4 countries, we have successfully created revolutionary brands like VDO.AI and Plunic. Our products and services stream over 5 petabytes of content, impacting 25 million people every day. We strive towards increasing our workforce, partners, and brand awareness by 3X every year.

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