Associate Director, MCV Strategic Growth Development

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Overview

This role will support the company's client value proposition activities for Mainland Chinese Individual (MCI) segment via implementation of strategies that enhance client relationships, increase brand value, and drive business growth, including but not limited organizing online training, seminars, and KOL engagement. He/she shall support and

Key Responsibilities

MCV Strategy, Customer Insight & Value Proposition

• Development & execute comprehensive CVP strategies for the HNW MCI client segment, aligning with company goals & objectives.
• Delivery of the end-to-end of key projects and priorities by serving as a bridge between strategic planning and operational delivery with internal & external stakeholders to facilitate effective resource coordination.
• Define the customer value proposition of HNW MCI clients s via in-depth research & analysis on their consumer behavior and insurance needs

Project Management & End-to-End project Delivery

• Take ownership & delivery of corporate-level strategic projects, i.e. constructions of Integrated Medical Insurance Platform, ensuring delivery of tangible contributions to our business goals, operational efficiency and growth opportunities.
• Manage the full project life cycles from initiations, planning, execution to closure with effective governance mechanism
• Develop and track KPI to measure the success of company initiatives/projects.

Client Ecosystem Development & Resource Integration

• Design the development of a customer-centric “Insurance + Health/Lifestyle” service ecosystem for HNW MCI clients segment in China & Hong Kong to enchance client's benefits, increase loyalty and lifetime value, leading toward a seamless integration to company's product & services.
• Maximize the integration & optimization of multi-industry resources internally & externally (e.g., healthcare institutions, premium service providers, cross-border service platforms) to drive the implementation of service ecosystem initiatives.
• Uphold the content calendar for value-added resources to ensure timely delivery of service & resources to our clients.

Key Stakeholders

• Functional & Executive Leaders
• Distribution Channels (all channels)
• Marketing, Risk, Legal & Compliance
• Execution Staffs
• External Vendors

Preferred Skills & Experience of an Ideal Candidate:

• Solid understanding of the CVP concepts and best practices in insurance industry
• Knowledge of HK insurance industry, experiences in agency development & recruitment will be an asset
• Knowledge of data analytics and performance measurement tools and methodologies
• Knowledge of industry trends, competitor landscape and market dynamics
• Skilled in stakeholder management with excellent written & verbal communication skills
• Abilities to transform data into actionable insights to achieve business goals

Requirements

• Bachelor's degree
• Min. 6+ years exp in insurance agency management role, or similiar
• Fluency in English and Chinese

Job Category:

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