The Role
Leads integrated B2B media and go-to-market strategies for enterprise and growth-stage clients. Connects paid, owned, and earned media to pipeline, revenue, and ROI; develops audience segmentation, messaging, measurement, and testing frameworks. Advises on martech, adtech, CRM, marketing automation, and sales-marketing alignment, including workflows, attribution, integrations, and reporting. Leads client performance reviews, cross-functional execution, strategic innovation, and team mentoring.
Summary Generated by Built In
The Role
As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue.
Key areas of focus include:
- Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.
- Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.
- Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.
- Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.
You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $110,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
- Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
- Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
- Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
- Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
- Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
- Leading collaboration of the Wpromote internal channel teams on the execution of strategy
- Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
- Providing client and industry-specific thought leadership
- Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
- Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
- Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
- Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
- Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
- Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
- Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
- Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
- Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.
Media Strategy & Execution
Operational Consulting & Design
You Must Have
- 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
- Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
- Practitioner-level working knowledge of:
- Analytics tools: GA4, Adobe Analytics
- Tagging & tracking: Google Tag Manager (GTM) or equivalent
- Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
- SEO/content tools: SEMrush, Ahrefs, or equivalent
- Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
- Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
- Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.
- Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
- Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
- Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
- Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
- Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
- Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
- Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.
- Experience in B2B SEO and content syndication strategy.
- PR and earned media strategy experience within a B2B context.
- Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
- Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).
B2B Media Strategy & Practitioner Skills
Operational Consulting & Design Skills
Nice to Have:
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns
- Experience across Paid Search, Paid Social, and Programmatic media including display, video, OTT, audio, and DOOH
- Ability to connect full-funnel media strategies to pipeline acceleration, sales velocity, ROI, and revenue outcomes
- Working knowledge of GA4 and Adobe Analytics
- Working knowledge of Google Tag Manager or equivalent tagging and tracking tools
- Experience with DSPs such as The Trade Desk and DV360, plus LinkedIn Ads, Google Ads, and Meta Ads
- Experience with SEO and content tools such as SEMrush, Ahrefs, or equivalent
- Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms and intent data
- Strong analytical skills for interpreting performance data and making in-flight optimizations
- Ability to align messaging with B2B buyer journeys, industry verticals, and decision-maker personas
- Deep working knowledge of Salesforce, HubSpot, or Microsoft Dynamics CRM systems
- Hands-on experience configuring Marketo, Pardot, HubSpot Marketing Hub, or comparable marketing automation platforms
- Experience deploying lead routing, lifecycle stages, scoring models, attribution, workflows, and dashboards
- Familiarity with Outreach, Salesloft, ZoomInfo, and Apollo
- Experience improving sales and marketing alignment using maturity maps, resource planning models, and digital transformation roadmaps
- Experience integrating martech, adtech, and datatech platforms
- Ability to manage cross-functional projects involving sales, marketing, and technical teams
- Knowledge of advanced B2B measurement models including multi-touch attribution and marketing mix modeling
- Experience in B2B SEO and content syndication strategy
- PR and earned media strategy experience in a B2B context
- Experience optimizing marketing-to-sales handoffs and collaborating with sales enablement teams
- Certification in Demandbase, 6sense, GA4, Salesforce, or other leading martech and analytics platforms
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
