Associate Director, Analytics Operations

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

WPP Media is seeking an Associate Director, Analytics Operations to support Google’s global analytics initiatives. This hybrid project management and operational role will oversee the coordination of global reporting efforts, process improvement, training, and resource allocation across regional and product teams. You will play a critical role in improving efficiency, organizing data access, and ensuring seamless collaboration between stakeholders.

This position requires strong project management skills, familiarity with analytics workflows, and the ability to identify and implement operational improvements. You will work closely with regional analytics leads, product teams, and other stakeholders to streamline processes and deliver impactful results for one of the world’s largest brands, Google.

Role Responsibilities

Project Management

• Manage complex, matrixed projects across multiple teams and stakeholders, ensuring timely delivery and alignment with client expectations.
• Coordinate global reporting efforts, including campaign measurement plans, mid-flight reporting, and post-campaign analyses (PCA).
• Develop and maintain VP scorecards, tracking progress and ensuring smooth execution of global initiatives.
• Conduct audits at the beginning and end of processes to identify inefficiencies and recommend improvements.
• Support regular quarterly report-outs for all media campaign results and coordinate data collection for modeling efforts.

Operational Efficiency

• Audit workflows to identify inefficiencies and implement process improvements to enhance team productivity.
• Organize and centralize data access, creating systems that allow teams and clients to efficiently retrieve documents and insights.
• Partner with offshore hubs to delegate repeatable tasks and ensure proper resource allocation.
• Help qualify and assess vendors, ensuring compliance with WPP and Google legal requirements.

Collaboration and Stakeholder Engagement

• Liaise with regional analytics leads (APAC, EMEA, NA) and product teams to align on goals and deliverables.
• Act as a bridge between regional teams, product teams, and clients to ensure consistent communication and alignment.
• Facilitate training sessions and develop documentation to improve team understanding and adoption of processes.
• Support collaboration across global and regional workstreams, including Media Lab and Optimization teams.

Process Improvement and Innovation

• Lead initiatives to streamline workflows, improve data organization, and enhance accessibility for both internal teams and clients.
• Identify opportunities for automation and propose solutions to optimize operational efficiency.
• Collaborate with product teams to ensure tools and platforms meet the needs of regional teams and clients.
• Drive efforts to organize and house documents so teams and clients can access them efficiently, and train teams on best reporting practices.
• Champion the use of AI and new technologies to improve reporting and operations.

Skills and Experience:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field; OR equivalent professional work experience.
• 5+ years of experience in project management or operations, preferably within a matrixed environment.
• Proven ability to manage complex projects across multiple stakeholders and regions.
• Familiarity with media research and analytics organizations (e.g., Nielsen, Kantar, IRI) and campaign measurement processes.
• Strong organizational and problem-solving skills, with a focus on process improvement and operational efficiency.
• Exceptional communication and collaboration skills, with experience working in cross-functional teams.
• Familiarity with tools and platforms used in analytics operations is a plus.
• Formal project management training or certifications (e.g., PMP) are highly desirable.
• Experience supporting global teams and coordinating with offshore hubs is preferred.
• Experience with AI or automation in reporting/operations is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &

WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunities

 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Accommodations and Hybrid Work Policy

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information