Job Description:
The Associate Director, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media initiatives. The Associate Director will manage data and insight delivery processes, drive innovation, and ensure all around team success.
You will be execution focused, deliver under time timelines, and manage data challenges in all phases of media performance. Success in this role requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly leverages automation.
Responsibilities:
Leadership & Measurement Strategy:
Maintains positive, collaborative partnerships with internal stakeholders and clients.
Exhibits strong analytical, project management, storytelling and communication skills.
Understands the client's business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
Creates measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
Contributes to the success of other team members by providing training, knowledge sharing and best practices
Mentors and educates junior team members on job-relevant skills (SQL, Tableau)
Manage daily performance and career growth of junior team members
Data Analysis and Presentation:
Manages a cross-functional team a team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis). Jumps in on execution when needed, but particularly custom and ad hoc analyses.
Ensures all work delivered is high quality and accurate.
Packages deliverables in an articulate, easy-to-understand format with a clear storyline that addresses client business needs.
Present client deliverables with excellent communication skills, with ability to convey and package technical findings in simple terms
Lead execution of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design.
Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
Work with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance.
Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.
Ensure alignment between day-to-day analytics support and approved measurement frameworks.
Prepare and deliver executive-level presentations for internal and external audience.
Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies.
You will report to VP, Marketing Effectiveness.
Qualifications
6+ years in a quantitative business environment
3+ years in marketing analytics, preferably in an agency environment with knowledge of the media planning process
Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
Hands on experience in third party media tracking and reporting tools, with a focus on standard media metrics
Experience working with Brand Lift Studies (e.g. Kantar, Nielsen, DISQO, Dynata) programming and analysis
Experience in data visualization (Excel and Tableau, preferred)
Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
Demonstrates understanding of digital tagging, tracking, QA, and maintenance
Experience in site analytics, Adobe or GA4, a plus
Advanced MS Office Skills (MS Word, Excel, Powerpoint)
The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
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Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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What We Do
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
