The Role
Position Title: Associate / Digital Specialist
Location: Remote
Experience Level: 5–7 years
Overview:
We’re looking for a Digital Specialist to support digital strategy, execution, and performance reporting for a federal program. This individual should bring strong hands-on experience managing paid digital campaigns, SEO, and reporting.
Responsibilities:
Location: Remote
Experience Level: 5–7 years
Overview:
We’re looking for a Digital Specialist to support digital strategy, execution, and performance reporting for a federal program. This individual should bring strong hands-on experience managing paid digital campaigns, SEO, and reporting.
Responsibilities:
- Manage digital advertising efforts across platforms such as Meta, Google, LinkedIn, and others.
- Develop SEO strategies and oversee implementation to improve visibility and content performance.
- Monitor campaign performance, analyze results, and deliver actionable reporting.
- Leverage AI-enabled platforms and features for campaign optimization, keyword research, and content insights where appropriate.
- Advise internal teams on digital best practices and lead execution of digital tactics.
- Collaborate with strategists and creatives to ensure integrated digital execution across channels.
- Lead digital media planning and execution, and will also manage integrated media buys that include small non-digital elements (e.g., radio or OOH), with strategic support from the Director.
- 5–7 years of experience in digital marketing, including hands-on campaign execution and reporting.
- Experience managing paid media on social and search platforms (Meta Ads Manager, Google Ads, etc.).
- Strong understanding of SEO and content performance optimization.
- Familiarity with analytics tools like Google Analytics, Google Tag Manager, SEMrush and platform-specific dashboards.
- Comfortable making platform recommendations and optimizing based on performance.
- DoD or government experience strongly preferred.
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The Company
What We Do
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