The Role
The Digital Specialist will manage digital campaigns, SEO strategies, performance analysis, and provide actionable reporting for a federal program.
Summary Generated by Built In
Position Title: Associate / Digital Specialist
Location: Remote
Experience Level: 5–7 years
Overview:
We’re looking for a Digital Specialist to support digital strategy, execution, and performance reporting for a federal program. This individual should bring strong hands-on experience managing paid digital campaigns, SEO, and reporting.
Responsibilities:
Location: Remote
Experience Level: 5–7 years
Overview:
We’re looking for a Digital Specialist to support digital strategy, execution, and performance reporting for a federal program. This individual should bring strong hands-on experience managing paid digital campaigns, SEO, and reporting.
Responsibilities:
- Manage digital advertising efforts across platforms such as Meta, Google, LinkedIn, and others.
- Develop SEO strategies and oversee implementation to improve visibility and content performance.
- Monitor campaign performance, analyze results, and deliver actionable reporting.
- Leverage AI-enabled platforms and features for campaign optimization, keyword research, and content insights where appropriate.
- Advise internal teams on digital best practices and lead execution of digital tactics.
- Collaborate with strategists and creatives to ensure integrated digital execution across channels.
- Lead digital media planning and execution, and will also manage integrated media buys that include small non-digital elements (e.g., radio or OOH), with strategic support from the Director.
- 5–7 years of experience in digital marketing, including hands-on campaign execution and reporting.
- Experience managing paid media on social and search platforms (Meta Ads Manager, Google Ads, etc.).
- Strong understanding of SEO and content performance optimization.
- Familiarity with analytics tools like Google Analytics, Google Tag Manager, SEMrush and platform-specific dashboards.
- Comfortable making platform recommendations and optimizing based on performance.
- DoD or government experience strongly preferred.
Top Skills
Google Ads
Google Analytics
Google Tag Manager
Meta Ads Manager
Semrush
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The Company
What We Do
Red Carrot delivers data-inspired, measurable success to fuel your growth. We are consistently responsive and adaptive to the ever-changing market dynamics. Our team is readily available to empower your projects for today’s market.
Red Carrot supports clients on projects across many industries. Our team is ready to tackle your biggest Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions challenges.
