Associate- Digital Media Planning

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

The Digital Media Planner provides media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. S/he prepares media plans and other deliverables, and executes media plan implementation for assigned client accounts.
This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses
Job Responsibilities includes  Develop strategically media recommendations with supporting rationale  Develop and execute media plans  Manage & analyze campaigns, and recommend tactical changes to maximize campaign performance  Assist in analysis of research to develop strategies and tactics  Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process  Manage day-to-day plan changes and maintenance of media plans  Respond to competitive requests  Research and compile competitive data  Other responsibilities as assigned
 

Qualifications

 Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile , Programmatic …etc.
 Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms,
creative and budget requirements
 Ability to prioritize and multi-task, work successfully with teams, and work under pressure
 Strong communication, project management and time management skills
 Working knowledge on Excel , PowerPoint and Microsoft Word skills