Associate, Digital Marketing

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Key Responsibilities:

• Serve as the point of contact for digital media alignment between content marketing, product marketing, media agency, and media owners.
• Plan, execute, and optimize digital advertising campaigns across paid media channels to drive brand awareness and consideration for Astro and Astro Fiber.
• Manage campaign reporting, performance tracking, and budget monitoring to ensure efficiency and ROI.
• Coordinate with external media agencies to ensure timely and accurate campaign execution.
• Support audience segmentation and targeting using CRM and CDP tools such as Salesforce, Insider, or CleaverTap.
• Assist in email marketing (EDM) and brownfield campaign management to nurture leads and drive conversions.
• Collaborate with internal teams to ensure consistent brand messaging and campaign objectives.
• Increase in brand awareness and digital reach.
• Growth in customer consideration and engagement.
• Contribution to sales and revenue uplift through digital channels.

REQUIREMENTS:

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Working experience in digital marketing, media buying, or campaign management.
• Strong understanding of digital advertising platforms (Meta, Google, TikTok, etc.) and social media boosting strategies.
• Proficiency in reporting tools and Microsoft Excel.
• Experience with CRM/CDP platforms (Salesforce, Insider, CleaverTap) is a plus.
• Familiarity with email marketing and brownfield campaign strategies.
• Excellent communication and project management skills.
• Ability to work cross-functionally and manage multiple stakeholders.