Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.
In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.
With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.
From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.
Location & FlexibilityThis role will maintain an in-office presence in a hybrid capacity in our Boston (MA), Charlottesville (VA), Columbus (OH), OR Durham (NC) office.
The OpportunityAs an Associate Digital Marketing Manager, you’ll support complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll be an integral part of helping our clients meet their business goals as we launch their digital marketing campaigns!
Responsibilities- You’ll support complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
- You’ll help provide ongoing coaching and mentorship through documentation and training
- You'll collaborate on discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks and tactics
- Drive client success and satisfaction by joining ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
- You’ll provide feedback to internal teams on creative asset and content development
- Resolve a wide range of customer inquiries from basic education to technical operations
- Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
- Collaborate with technology vendors to develop customized marketing solutions for clients
- Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance
Qualifications
- 1- 2+ years of professional experience in a client-facing marketing strategy role
- Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms
- Experience successfully developing and supporting multi-phase projects with diverse stakeholders
- You’ve collaborated on diverse, cross-functional teams
- Excellent written and verbal communication skills
- Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
- You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
- Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
- You can present complex ideas to clients and team members in a compelling and energetic way
- You’re empathetic to client needs and can help find solutions if problems arise
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.
We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.
For more information on how we use your information, see our Privacy Policy.
What We'll Offer
In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:
- Healthcare benefits - Medical, Vision, Dental
- 401K matching
- Employee Share Purchase Plan
- Competitive PTO Policy
- Employee Assistance Program (EAP)
- Life & Disability Insurance
- And more!
USA Pay Range
$70,000 - $94,000 USD
Top Skills
What We Do
We help our clients realize the potential of rapidly evolving mobile technologies, from developing a mobile strategy to launching mobile products. Our unique team permits us to address our clients concerns at the highest strategic level, while ensuring that all recommendations are presented in the context of real-world build costs and timelines. We then have the expertise to take the strategy through the mobile product design, development, testing, launch and growth phases. Our main areas of focus are:
- App Development
- Web Development
- OTT Development
- Digital Product Strategy
- Digital Product Design
- Growth
- Voice Technology
We serve Fortune 500 clients such as 21st Century Fox, Synchrony Financial, ABInBev, PepsiCo, Alliant Credit Union, Wyndham Hotels & Resorts, Regal Cinemas, and National Geographic.
WillowTree, LLC was founded in 2007 with offices in Charlottesville, VA and Durham, NC, Brooklyn, NY, and Columbus, OH.
