The Associate, Digital Marketing and Communications will be responsible for placement of the College’s paid social media marketing, as well as day-to-day postings across ACC channels, and monitoring, tracking and reporting out on campaign results. This position will also work with the College’s Social Media team to support organic social media coverage.
ResponsibilitiesPaid Social Campaign Execution
- Implement the College’s paid social media marketing campaigns across platforms, ensuring accurate setup, deployment, and ongoing management
- Ensure all campaigns are correctly configured prior to launch, including creative assets, landing pages, campaign naming conventions, and tracking parameters (UTMs)
- Conduct pre-launch quality assurance checks to ensure campaign integrity, accuracy, and alignment with intended objectives
- Maintain accuracy and consistency of live campaigns, including documenting any post-launch edits or optimizations that may impact reporting or performance interpretation
- Identify and resolve campaign setup errors or inconsistencies in real time or as they are identified
Campaign Tracking and Operational Oversight:
- Maintain an internal system to track all active, paused, and completed paid media campaigns, including key details such as assets, targeting, dates, and tracking links, to ensure visibility, accuracy, and reporting consistency across the MarCom team
Best Practices and Cross-Team Support
- Serve as a partner to business line marketing managers, supporting alignment of paid media campaigns with marketing objectives, campaign plans, and execution needs
- Collaborate closely with Social Media and broader Marketing and Communications teams to establish and maintain paid media best practices, workflows, and standards
- Participate in planning discussions with business line marketing managers to ensure paid media setup and tracking are aligned with campaign goals and measurement requirements
- Provide guidance to business lines on paid media execution, campaign setup standards, and performance optimization based on channel expertise and platform knowledge
Stay current on paid media and digital marketing best practices and proactively apply insights to improve campaign execution and reporting consistency
Search Engine Marketing
- Manage ACC’s search engine marketing placements, working closely with Marketing and Communications colleagues and the Web team (Google, Bing) to ensure effective campaign execution
- Reporting and Optimization
- Track, analyze, and report on campaign performance across paid social and search channels
- Recommend and implement improvements based on campaign performance insights to optimize future campaigns
Content Support
- Support the Social Media team in developing and posting content for ACC channels as needed
Other Duties
- Other duties as assigned
- Bachelor’s degree in communications, marketing, or related field
- 3+ years of experience in digital or social media marketing
- 2+ years of hands-on experience managing paid social and search engine marketing campaigns
- Experience with Google Ads and Bing Ads campaign management
- Experience with social media and digital performance reporting and analysis
- Working knowledge of Google Analytics (GA4), UTMs, and campaign tracking principles
- Proficiency with social media and marketing tools (e.g., Sprout, Canva, Google Analytics)
- Strong attention to detail and commitment to data accuracy
- Strong written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong organizational and project management skills
- Proficiency in Microsoft Office Suite
Desired:
- Familiarity with health care and/or association environment
- Experience working with senior leadership or management at an organization
At the American College of Cardiology, we bring our hearts to work.
We are a 500-person organization dedicated and committed to our mission to transform cardiovascular care and improve heart health for all for more than 75 years. When you join our team, you become part of a culture that envisions a world where science, innovation and knowledge optimize cardiovascular care and outcomes.
Every day, we are committed to supporting our more than 60,000 members and their patients around the globe and in doing so, ensure our staff have a positive environment of teamwork, collaboration, professionalism and excellence. To learn more about why ACC has been recognized as a great place to work, please visit our site, www.acc.org/jobs.
What We Offer:
ACC values all members of our College family, including ACC staff. As the foundation of the organization, ACC staff enjoy world-class benefits and a culture of work-life balance. Our benefit offerings include insurance (medical, dental, vision, basic life, and short- and long-term disability, and supplemental options), generous paid time off (pre-loaded vacation and sick, 12 holidays and an organizational shut-down during the last week of the year, parental leave, 2 community service days, and half-day summer Fridays), tuition assistance and a very competitive 10% retirement contribution after a year of service, and much more! You can visit our careers site for an overview of our full offerings. Please note that these offerings may change at any time.
ACC believes in fair and equitable pay. Multiple factors are taken into consideration when we determine what salary to offer a selected candidate. These factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, as well as internal equity, market, and business considerations. Our salary ranges differ based on the cost of labor in the local market where the job will be performed.
The salary ranges for will vary based on the local labor market; ACC’s Recruitment Team will be able to provide more information to candidates during initial discussions.
EEOC:
ACC is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. All employment is decided on the basis of qualifications, merit and business need. Equal Opportunity Employer, including individuals with disabilities and veterans. ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact Katie Sarreal, HR Business Partner at [email protected] or (202)375-6351.
Skills Required
- Bachelor's degree in communications, marketing, or related field
- 3+ years of experience in digital or social media marketing
- 2+ years of hands-on experience managing paid social and search engine marketing campaigns
- Experience with Google Ads and Bing Ads campaign management
- Experience with social media and digital performance reporting and analysis
- Working knowledge of Google Analytics (GA4), UTMs, and campaign tracking principles
- Proficiency with social media and marketing tools (e.g., Sprout, Canva, Google Analytics)
- Strong attention to detail and commitment to data accuracy
- Strong written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong organizational and project management skills
- Proficiency in Microsoft Office Suite
- Familiarity with health care and/or association environment
- Experience working with senior leadership or management at an organization
What We Do
The American College of Cardiology (ACC) is a nonprofit medical association and the primary U.S. medical society representing all cardiology subspecialties. Dedicated to transforming cardiovascular care and improving heart health for all, the ACC serves as the professional home for clinicians and researchers. It provides cutting-edge education, advocacy, professional credentials, and trusted clinical guidance to optimize patient care and outcomes worldwide.
