Associate Digital Content Manager

About the Role

The Associate Digital Content Manager is a key executor within the eCommerce content team, responsible for driving best-in-class product content, primarily imagery & copy, across our digital shelf. This role blends creative judgment, data-driven insight, and cross-functional collaboration to ensure every Product Detail Page (PDP) reflects brand standards while closing gaps identified through consumer and competitive analysis.

Key Responsibilities

Content Strategy & Execution

• Serve as a key executor of jobs-to-be-done for the eCommerce content team, with a primary focus on imagery
• Lead gap analysis of PDP content, cascading creative needs and priorities up to relevant stakeholders
• Maintain and prioritize a content roadmap/calendar across SKUs, ensuring timely creative delivery ahead of launches

Consumer & Competitive Insights

• Analyze Above-the-Fold (ATF) approach and wireframes by leveraging Vizit analysis to optimize shopper engagement
• Leverage the Revuze review AI tool to surface consumer insights and apply them to PDP content strategy
• Review and optimize AI-generated insights to inform PDP content and layout optimizations
• Benchmark competitor PDPs and digital shelf presence to identify opportunities for differentiation
• Support A/B and multivariate testing of PDP content in partnership with insights and media teams

Creative Quality & Brand Consistency

• Review all incoming creative assets for quality and brand consistency; provide feedback and cascade updates to Business Unit (BU) partners
• Maintain brand voice, tone, and visual consistency across all digital content and retailer platforms
• Ensure content complies with retailer-specific requirements (e.g., Amazon, Walmart, Target) and accessibility best practices (alt text, etc.)

Cross-Functional Collaboration & Innovation

• Support the innovation roadmap by defining what success looks like for new eCommerce product launches
• Partner cross-functionally with Product and Brand teams to ensure product accuracy while addressing consumer-identified gaps
• Help evaluate and pilot emerging content and AI tools that could improve speed, quality, or personalization of PDP content

What You Bring

• Bachelor's degree in Marketing, Communications, Design, or related field, or equivalent experience
• 2-3 years of experience in ecommerce content, digital merchandising, or a related field
• Highly organized project manager who can juggle multiple SKUs, launches, and stakeholders simultaneously
• Strong sense of brand identity, storytelling, and visual quality; a good eye for what “looks right” for the brand
• Curious and analytical mindset, comfortable translating data and consumer feedback into clear creative direction
• Excellent cross-functional collaborator; able to work with Brand, Product, Creative, Media, and Insights teams
• Comfortable giving and receiving creative feedback, with a solutions-oriented approach
• Adaptable and eager to learn new tools and platforms

Nice to Have

• Prior eCommerce or PDP experience
• Familiarity with digital shelf and consumer insight tools such as Vizit, Revuze, or similar platforms
• Experience with SEO/AEO/GEO tools or keyword research platforms (e.g., Helium 10, Stackline, or similar)
• Experience with Amazon Vendor Central, Seller Central, or A+ Content creation
• Background in beauty, personal care, or CPG brands
• Comfort reviewing photo and video assets, with a working knowledge of creative production workflows
• Exposure to A/B or multivariate testing tools for PDP content

What Success Looks Like

• PDP imagery and copy work together as one cohesive story that reflects brand standards and drives conversion
• Product copy is optimized for SEO/AEO/GEO, improving discoverability across traditional search, Amazon search, and AI-powered shopping assistants
• PDP presence is best-in-class across Amazon and other retail platforms
• ATF wireframes and content are optimized based on Vizit analysis, driving measurable improvements in shopper engagement
• Consumer insights from Revuze and other tools are systematically translated into PDP content and copy updates
• The content roadmap and calendar are proactively maintained, with creative and copy delivered on time ahead of launches
• Creative asset quality and brand voice, tone, and visual consistency are maintained across all digital content and retailer platforms
• Cross-functional partners across Brand, Product, Creative, Media, and Insights view the role as a trusted, proactive collaborator
• Content consistently meets retailer-specific requirements and accessibility best practices, closing gaps before they impact the shopper experience

What We Offer

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

Environmental Factors

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays. 

About Conair

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. 

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring. 

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products. 

At Conair, we inspire our customers with innovative high-quality products and 

iconic brands that enhance their lives. 

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for?  We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!