Associate, Demand Planning - GrabMart

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. Guided by The Grab Way and our four core values of Heart, Hunger, Honour, and Humility, we make a lasting difference for Southeast Asia by creating economic empowerment for everyone.

Job Description

Get to Know Our Team

The Demand Planning team is the growth engine for Grab. Our interdisciplinary work combines advanced analytics, customer segmentation, marketing strategy, and positioning. We aim to grow demand efficiently through strategic ideation, experimentation, and the successful implementation of key initiatives.

Get to Know the Role

This role balances advanced analytics and stakeholder management. You will lead daily coordination with various teams, including Marketing and Operations, to drive demand growth. Your work will involve data analysis for actionable insights such as promo and incentive optimization, churn analysis, and customer segmentation. Additionally, you will collaborate with cross-functional teams to execute these strategies. You will report to Head, Demand Planning - Mobility, Mart, Express.

The Critical Tasks You Will Perform

You will:

• Analyze short to medium-term issues improving demand growth, including customer segmentation, conversion funnel optimization, churn analysis, market scans, and experimentation.
• Collaborate on advanced statistical analyses and predictive modeling with relevant teams.
• Forecast spend on promos, incentives, and other main plans for weekly, monthly, and quarterly planning cycles.
• Build presentations to influence senior partners and promote data-driven decision-making.
• Design efficient promo structures and other plans to achieve demand growth, working with teams for execution.
• Manage budget allocation and track costs from initiatives in collaboration with the Finance team.

Qualifications

What Skills You Will Need

• Or a minimum 1 years of relevant work experience in financial services, management consulting or technology firms
• In processing complex data sets using Excel (Essential)/Tableau
• Working knowledge of SQL but not essential
• Quantitative discipline with strong business sense and complex analyses to multiple audiences, and translating these to relevant business insights
• Ability to see big picture while not losing sight of details

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What we stand for at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.