Acxiom Jobs

Associate Data Guru

Acxiom

Associate Data Guru

Posted 12 Days Ago

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Conway, AR, USA

In-Office

Junior

Big Data • Marketing Tech • Analytics

The Role

Supports adoption and activation of Acxiom’s third-party audience solutions. Manages audience delivery, troubleshoots operational issues, coordinates cross-functional teams, and maintains Salesforce documentation. Consults with advertisers and agencies to create custom audiences, optimize campaigns, validate audience data, and recommend activation strategies. Analyzes advertising performance, develops client recommendations, and creates internal training and knowledge resources. The role follows a hybrid Conway, Arkansas schedule and requires up to 10% domestic travel.

Summary Generated by Built In

As a member of Acxiom's Data Guru Consulting team, you will play a critical role in driving the adoption and success of Acxiom’s third-party data solutions. The Data Guru team serves as trusted advisors to brands, agencies, and technology partners, helping clients leverage Acxiom’s third-party audiences to identify, reach, and engage high-value consumers across digital platforms.
In this role, you will partner closely with agencies, advertisers, and AdTech platforms to design custom audiences, recommend optimal activation pathways, and maximize campaign effectiveness. You will act as both a strategic consultant and subject matter expert, helping clients navigate the evolving digital advertising ecosystem while delivering measurable business outcomes.

Key Responsibilities

Audience Delivery & Operational Excellence

• Manage the end-to-end audience delivery process through Acxiom distribution platforms and strategic AdTech partnerships, proactively identifying and resolving delivery issues.

• Coordinate with internal cross-functional teams, including Product, Engineering, Legal, Finance, Marketing, and Account Management, to ensure successful execution and client satisfaction.

• Maintain high standards of accuracy, organization, and operational excellence while managing multiple projects and deadlines.

• Serve as the primary point of contact for audience troubleshooting, collaborating with internal and external partners to resolve any audience issues or delivery-related challenges.

• Maintain documentation within Salesforce and other business systems, that focus on audience specifications, delivery requests, and client-specific requirements to ensure operational efficiency, transparency, and seamless execution.

• Support revenue-generating efforts by ensuring timely fulfillment of audience requests and helping remove operational barriers to activation.

• Create and maintain internal knowledge resources, training materials, and playbooks to support team efficiency and scalability.

Client Strategy & Audience Consulting

• Drive the adoption and utilization of Acxiom’s third-party audience solutions across digital marketing campaigns.

• Partner with clients and agencies during campaign planning to develop bespoke audiences that align with their business objectives.

• Use Acxiom tools and data assets to support customers’ goals.

• Serve as a trusted advisor by providing strategic recommendations that enhance audience targeting effectiveness and campaign performance.

• Validate audience counts and taxonomy mapping to ensure accurate audience execution and compliance with client requirements.

Campaign Performance & Thought Leadership

• Analyze campaign results and provide audience optimization recommendations to improve overall performance.

• Apply knowledge of digital marketing channels and platforms to identify opportunities for continuous improvement.

• Develop and maintain expertise in Acxiom products, audience solutions, digital advertising trends, privacy regulations, and market dynamics to educate stakeholders

Travel

• Up to 10% of domestic travel may be required.

Location

• Arkansas-based hybrid work model, with a minimum of three days per week in the Conway office.

Required Qualifications

• Bachelor's degree or equivalent combination of education and experience.

• Strong communication, collaboration, and relationship-building skills.

• Excellent problem-solving abilities with a proactive and consultative mindset.

• Ability to effectively communicate and influence both internal and external stakeholders.

• Self-starter with a strong desire to learn new technologies, products, and industry trends.

• Ability to understand the factors that influence digital campaign performance and broader marketing outcomes.

• Experience interpreting performance metrics from advertising platforms such as Meta, Google, or similar solutions.

• Proven ability to manage multiple priorities and meet deadlines while maintaining exceptional attention to detail.

• Demonstrated success working in a collaborative, high-performing team environment.

• Strong presentation and client-facing communication skills.

Preferred Qualifications

• 1–2 years of professional or internship experience in:

o Digital advertising

o Campaign management

o Media planning

o Marketing analytics

o Digital consulting

• Experience working within an advertising agency environment.

• Familiarity with Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), data onboarding, or audience activation workflows.

• Strong analytical and organizational capabilities with an aptitude for translating data into actionable insights.

• Exceptional written and verbal communication skills.

• Passion for helping clients succeed and driving measurable business results.

Primary Location City/State:

Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].

Skills Required

Bachelor's degree or equivalent combination of education and experience
Strong communication, collaboration, and relationship-building skills
Excellent problem-solving abilities with a proactive and consultative mindset
Ability to communicate and influence internal and external stakeholders
Ability to learn new technologies, products, and industry trends
Understanding of factors influencing digital campaign performance and marketing outcomes
Experience interpreting performance metrics from advertising platforms such as Meta or Google
Ability to manage multiple priorities and deadlines with strong attention to detail
Success working in a collaborative, high-performing team environment
Strong presentation and client-facing communication skills
1-2 years of professional or internship experience in digital advertising, campaign management, media planning, marketing analytics, or digital consulting
Experience working within an advertising agency
Familiarity with DSPs, SSPs, data onboarding, or audience activation workflows
Strong analytical and organizational capabilities with the ability to translate data into actionable insights
Exceptional written and verbal communication skills
Client-success orientation and focus on measurable business results

Acxiom Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acxiom and has not been reviewed or approved by Acxiom.

Leave & Time Off Breadth — Time off options are characterized as generous or flexible, including PTO, holidays, sick and bereavement leave, plus volunteer time. Some teams describe flexible or “unlimited” PTO in practice.
Flexible Benefits — Work arrangements are frequently flexible, with remote or hybrid options paired with flexible time-off norms. This structure is often highlighted as supportive of work-life balance.
Healthcare Strength — Core coverage includes medical, dental, vision, HSA/FSA options, mental-health/EAP, and life and disability insurance. The breadth of listed programs indicates a comprehensive baseline of health-related benefits.

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The Company

HQ: Conway, AR

4,482 Employees

Year Founded: 1969

What We Do

cxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).