Are you a detail-oriented, logic-driven professional looking to grow your career in marketing data? As an Associate, Data Analyst, Marketing Audience, you’ll support the development and execution of audience segmentation and targeting strategies for Humana’s marketing campaigns. You’ll help ensure the right messages reach the right members at the right time by analyzing data and building actionable insights.
This role is ideal for someone who enjoys working with data and contributing to personalized, impactful marketing efforts.
Role Responsibilities
You’ll assist in audience segmentation for marketing initiatives.
Key responsibilities include:
Assist in building and managing audience segments using tools such as Adobe Experience Platform (AEP).
Support the development of processes and manage documentation for audience creation and marketing automation.
Monitor audience performance and contribute to optimization efforts based on campaign metrics.
Collaborate with marketing and analytics partners to ensure audience strategies align with campaign goals.
Participate in campaign setup and testing, including data validation and quality checks.
Maintain and adjust existing campaigns using tools like Adobe Campaign or Unica.
Ensure data accuracy and compliance with internal standards
Use your skills to make an impact
Required:
- Bachelor’s degree in Marketing, Data Analytics, or Business or a related quantitative field and a minimum of 2 years campaign development experience OR a minimum of 3 years of experience without a degre
- Experience with Adobe Campaign
- 1–2 years of experience in marketing analytics campaign operations, or audience segmentation
- Familiarity with SQL and relational databases.
- Strong analytical mindset and attention to detail.
- Ability to manage multiple priorities and work collaboratively in a fast-paced environment.
- Passion for improving consumer experiences and contributing to a team-oriented culture.
Preferred:
- Exposure to marketing automation platforms or CRM systems.
- Familiarity with Adobe Experience Platform or similar tools.
- Experience with campaign management tools such as, Unica, or Salesforce Marketing Cloud.
- Understanding of data privacy regulations and compliance standards (e.g., HIPAA).
- Experience in healthcare or other regulated industries.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 11-15-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
