Associate Creative Director, Digital Design

The Associate Creative Director will play a pivotal role in shaping and executing the visual and creative direction of marketing campaigns, branding initiatives, and product communication for a leading global B2B SaaS company. This role requires a blend of strategic thinking, hands-on design expertise, and collaboration across multidisciplinary teams to deliver high-quality creative assets that resonate with both business clients and internal stakeholders. This role also plays a key part in reimagining what our web and digital experiences can be in an AI-first world — moving beyond conventional page-building toward more interactive, memorable digital experiences for our customers.

This is a remote role open to candidates based in Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Lead the development and execution of creative concepts for digital, print, and multimedia marketing materials.
• Own our tokenized digital web design system in Figma, with components mapped one-to-one to our codebase so that a single change cascades consistently across the entire site—coordinating with the Brand Creative team to ensure we show up in a consistent, evocative manner, and keeping the system structured for both designers and AI-assisted tools to build from.
• Prototype and build directly using AI-assisted design and development tools, moving fluidly from concept toward a near-shippable experience rather than relying solely on a traditional design-to-engineering handoff.
• Collaborate with product, marketing, and sales teams to create compelling visual narratives that align with brand strategy and business goals—including bringing an e-commerce and growth-oriented mindset to our web store, a fast-scaling, revenue-driving part of the business run more like a product than a typical marketing site.
• Manage a team of digital designers, providing guidance, mentorship, and constructive feedback to ensure high standards of creative excellence.
• Oversee the production process from ideation through to final delivery, ensuring projects meet deadlines, budgets, and quality expectations.
• Contribute to the creation of brand guidelines and ensure consistency across all creative outputs.
• Stay current on industry trends and emerging design tools—including AI-powered ones—integrating innovative techniques into the creative process.
• Work closely with UX to ensure that our user insights are being delivered upon.
• Analyze and optimize creative assets for performance across various digital channels, ensuring that designs drive engagement, conversions, and customer retention.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
• Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

• 8+ years of experience in a creative role with 2+ years of experience as a direct people manager within a B2B SaaS or high-tech environment.
• Expertise in design software such as Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Experience and curiosity around AI models and tools for how they augment design workflows and condense time between design and development.
• Hands-on experience working within a componentized or tokenized design system in Figma, ideally one connected to a live codebase.
• Genuine, hands-on fluency with AI-assisted design or prototyping tools—you don't need to be a deep technologist, but you should already be building with these tools as part of your process, not just aware of them.
• Strong understanding of brand strategy, UX/UI design principles, and digital marketing best practices.
• Ability to translate user insights into compelling digital experiences.
• Familiarity with tools like Google Analytics, heatmaps, or A/B testing to understand how creative assets perform and optimize them accordingly.
• Basic understanding of HTML, CSS, and JavaScript, which can be helpful for collaborating with developers and understanding web-based project requirements.
• Proven track record of managing cross-functional projects, collaborating with various teams, and delivering high-quality results under tight deadlines.
• Exceptional communication and presentation skills, with the ability to articulate creative concepts to non-design stakeholders.
• A portfolio showcasing a range of creative work, including B2B marketing campaigns, digital experiences, and branding projects.

An ideal candidate also has:

• Experience designing for or partnering closely with an e-commerce or product-led-growth (PLG) motion, in addition to traditional marketing/brand work.
• In-house experience at a fast-scaling company, in addition to or instead of agency experience.
• Experience preparing or structuring a design system so it can be consumed by AI or MCP-based tooling, or tying a design system directly to a live codebase.
• Proficiency in motion design tools like After Effects or Premiere Pro for creating dynamic content, video assets, and animations that complement creative campaigns.
• Experience with 3D design software like Cinema 4D or Blender, adding depth and sophistication to projects.