Associate Creative Director - Creative and Content (JioHotstar), Malayalam

Key Responsibilities:

• Research and develop content concepts for digital platforms based on current trends as well as original programming ideas.
• Lead the creation and development of original content specials including shows, talk shows, and web series.
• Ensure all content aligns with platform quality standards, cultural values, and brand positioning.
• Collaborate with external content creators, production houses, and independent filmmakers to acquire exclusive, innovative, and compelling content. Maintain strong relationships with talent and content partners for OTT initiatives.
• Experiment with new storytelling formats and emerging technologies to enhance viewer engagement.
• Stay updated on global and regional OTT trends and innovations to keep the platform competitive and relevant.
• Use data-driven insights and audience research to guide content strategy and decision-making.
• Analyse content performance using data analytics and refine creative strategies accordingly.
• Partner closely with Marketing, PR, and Creative Communications teams to support content launches and promotions.
• Ensure all delivered content meets Standards & Practices (S&P) requirements
• Demonstrate a strong understanding of digital rights related to video and audio content, including their applications and implications.
• Work closely with Legal and Compliance teams on content and rights management.
• Build and maintain strong working relationships with regional channel programming teams.

Skills & Attributes for success:

Good command over Malayalam language and culture. 
Strong ideation, storytelling, creative and evaluation skills 
Proven experience in creating and/or leading successful fiction properties; a strong team player with leadership capabilities.
A challenger mindset with a willingness to take calculated risks and strive for excellence.
Excellent communication, persuasion & negotiation skills

Preferred Education & Experience:

Graduate and/ or P.G. in Mass Communication, Film & TV Production Any course in Scripting / writing/visual media will be an added advantage
Story/screenplay writers with Malayalam language proficiency (read, write, and speak)              
Experience in the OTT space is highly desirable
Candidates with a minimum of 8-10 years of work experience in visual media, channel, or production house.
GEC experience will be an added advantage