Associate - Content Strategy

Posted 6 Days Ago
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Gurugram, Haryana, IND
In-Office
Junior
eCommerce
The Role
Own the end-to-end content pipeline for brands, developing Meta-focused concepts, hooks, scripts, and creative formats. Manage creators, timelines, reviews, briefs, and deliverables while maintaining creative quality and translating client objectives into effective content. Use performance insights and emerging trends to improve high-volume creative production.
Summary Generated by Built In
About GoKwik
GoKwik is a growth operating system for D2C and eCommerce brands, powering merchants across checkout optimisation, RTO reduction, payments, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes approximately $2 billion in GMV, and is rapidly scaling across India and international markets.

Why This Role Matters
KwikAds is building an AI-powered creative engine to help brands generate and scale performance content faster. As a Content Strategist, you will help build and scale the AI content generation vertical by combining strong creative judgement with excellent process execution. You’ll work closely with brands and content creators to ensure a high-volume pipeline of diverse, high-quality creatives that are built for performance on Meta.

What You’ll Own
  • Own the end-to-end content pipeline across brands, ensuring high-volume, on-time creative production.
  • Develop and review content concepts, hooks, scripts, and creative formats for Meta.
  • Provide structured feedback on WIP content and maintain a high bar for creative quality.
  • Manage content creators, timelines, reviews, and deliverables to ensure smooth execution.
  • Translate client expectations into clear creative briefs and actionable deliverables.
  • Use performance learnings and emerging creative trends to continuously improve content output.

Who You Are
  • 1-3 years of experience in content strategy/execution, preferably from a D2C, eCommerce, or consumer brand.
  • Strong understanding of hooks, creative patterns, virality, content diversity, and Meta performance creatives.
  • Experience working in a high-volume creative environment with multiple creatives being developed and shipped simultaneously.
  • Strong creative judgement — you can identify what works, what doesn’t, and clearly articulate why.
  • Highly process-oriented with strong project and pipeline management skills.
  • Hands-on experience with script writing, creator management, content reviews, and stakeholder management.
  • Comfortable managing client expectations and translating business objectives into effective content.

Why GoKwik
At GoKwik, you’ll work at the intersection of AI, advertising, content, and eCommerce growth. KwikAds is building a new-age AI-powered creative ecosystem that enables brands to generate, test, and scale performance content at speed. This is an opportunity to help build a new vertical from the ground up, shape scalable creative processes, and influence how D2C brands create and scale content in an AI-first world.

Skills Required

  • 1-3 years of experience in content strategy or content execution
  • Experience in a D2C, eCommerce, or consumer brand environment
  • Strong understanding of hooks, creative patterns, virality, content diversity, and Meta performance creatives
  • Experience working in a high-volume creative environment with multiple creatives developed and shipped simultaneously
  • Strong creative judgment and ability to articulate creative effectiveness
  • Strong process, project management, and pipeline management skills
  • Hands-on experience with script writing, creator management, content reviews, and stakeholder management
  • Ability to manage client expectations and translate business objectives into effective content
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The Company
New Delhi, Delhi
265 Employees
Year Founded: 2020

What We Do

GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.

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