Job description - fwd Associate - Content / Copy
We are seeking a Content / Copy Writer who lives and breathes gen Z fashion to join our dynamic
team. As a Myntraite, you will be responsible for creating clear and captivating copy with a distinct,
fashion-forward gen Z voice. Your main duties will include understanding and analyzing current gen
Z trends, collaborating with designers and other stakeholders on all activations (sales, events, store
activations, CRM), conducting the gen Z market research, and maximizing the reach of copy using
best practices. Additionally, you will collaborate with and guide internal team members for delivering
error-free, impactful copy that clicks with the gen Z audience. You will also be responsible for setting
strong guardrails for gen Z copy tone, language, and style of writing.
Candidate Qualifications:
To be successful in this role, you must have a keen interest in gen Z fashion. You must possess a
natural passion for understanding gen Z trends, be tuned into pop culture, identify relevant fashion
terminology on social media and gen Z websites, and translate briefs into high-quality gen Z content.
Excellent proofreading skills are required, along with strong research skills and good understanding
of apparel and non-apparel categories (footwear, beauty, jewellery, etc). The ability to work
collaboratively under pressure, manage time effectively, and maintain organizational skills is crucial.
Required Skills:
● Pop culture inclination
● Understanding of gen Z trends
● Copy writing and editing
● Research skills
● Creativity
Experience: Associate / 2+ years
Role: Copy / Content Writer
Industry Type: Fashion / Gen Z
Department: Content & Copy
Employment Type: Full Time, Permanent
Education: Any Graduate
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
