JOB SUMMARY
This job works in close partnership with sales, marketing and product management to drive purchase and/or adoption of innovative Organization products and services (i.e. spending account, transparency, value based benefits, clinical platform, health advocate, etc). Plans and delivers client presentations in conjunction with sales, works with marketing and product to understand product positioning vs. competitors, messaging, features – and works consultatively with clients to meet their wants and needs. Additionally, for large key accounts may take responsibility for development and implementation of client-specific marketing plans.
This is a remote based role in Western, PA.
ESSENTIAL RESPONSIBILITIES
- Manage a book of business, in partnership with sales executives and client managers as the expert on various products (particularly complex, innovative and new products).
- Assist, educate and train clients with communications, member engagement, education, new initiatives, consumerism and product implementation.
- Serve as product expert for existing clients to solve client problems by analyzing and resolving client specific issues regarding product and process design, both internally and externally
- Assist with selling new to blue clients and selling additional services to existing clients utilizing consultative selling skills.
- Deliver product implementation presentations, responding to issues and questions in a consultative manner.
- Develop account specific marketing plans for key accounts, leading the effort that leverages marketing strategy and planning, CCR, sales client management, and other Organization resources. Includes gathering and analyzing client-specific information, assessing the clients stated and unstated needs, proposing and gaining agreement to strategies and tactics, writing the physical plan document and creative briefs that can be taken to the client and used internally.
- Deliver client specific marketing plan tactics, overseeing the final product and serving as the key client relationship for the plan.
- Conduct member-facing meetings and events in person, virtual and recorded
- Other duties as assigned or requested.
EDUCATION
Required
- Bachelor's Degree in Marketing, Communications or Related Field
Substitutions
- 6 years of related and progressive experience in lieu of Bachelor's degree
Preferred
- None
EXPERIENCE
Required
- 1 year of relevant, progressive experience in the area of specialization
Preferred
- None
LICENSES or CERTIFICATIONS
Required
State specific Producer's License for Life, Accident & Health are required or must be obtained within 45 days of hire
Preferred
- None
SKILLS
- Excellent written and verbal communications skills with comfort and ease working with clients
- A working understanding of business to business and business to consumer marketing
- Strong analytical skills, adept at understanding and representing complex data and information to a client
- Ability to work within a team, collaborating on outcomes and actively taking responsibility for key tasks
- Customer service orientation and desire to do whatever it takes to satisfy a client
Language (Other than English):
None
Travel Requirement:
25% - 50% - up to 40% travel
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$62,700.00Pay Range Maximum:
$97,200.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at [email protected]
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Skills Required
- Bachelor's degree in Marketing, Communications, or related field (or 6 years related progressive experience substitution)
- Minimum 1 year of relevant, progressive experience
- State Producer's License for Life, Accident & Health (must be obtained within 45 days of hire)
- Willingness/ability to travel up to 25%-50% (up to 40%)
- Excellent written and verbal communication skills and comfort working with clients
- Working understanding of B2B and B2C marketing
- Strong analytical skills to understand and represent complex data to clients
- Ability to work collaboratively on teams and take responsibility for key tasks
- Customer service orientation and commitment to client satisfaction
- Compliance with HIPAA and company data security and privacy policies
Highmark Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Highmark Health and has not been reviewed or approved by Highmark Health.
-
Healthcare Strength — Medical, prescription, dental, and vision coverage are emphasized alongside 100% coverage for preventive exams, with onsite pharmacy access and fitness center availability at major campuses.
-
Retirement Support — An employer‑sponsored 401(k) with a company match is highlighted, with AHN materials illustrating a 100% match on the first 4% plus an additional 1% employer contribution as an example within the enterprise.
-
Wellbeing & Lifestyle Benefits — Wellness programs include stress‑management classes, health coaching, incentives for healthy activities, team‑member discounts, and volunteer incentives, with paid volunteer time also noted in the overall package.
Highmark Health Insights
What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best. Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia. We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions. We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
