Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set us apart, create meaningful emotional connections, and drive action across the business. We’re currently looking for an Associate Brand Strategist to join the Brand Strategy & Insights team.
This person will help develop strategy and messaging for enterprise-wide brand and product marketing campaigns, as well as contribute heavily to the knowledge and insights platforms created within the Brand Strategy & Insights team.
We’re looking for someone who will contribute to our culture of creative excellence and effectiveness, through deeper understanding of our target audiences and competitors, and a passion for bringing new ideas to life across all lines of business. This person will be a part of the team that extends Vanguard’s brand strategy and platform across the company, through consistent objectives, focused messaging, and creative inspiration.
In this role, you will:
Identify and help solve complex business problems through branding and marketing.
Collaborate in depth with partners in brand activation, media, market research and line of business marketing partners, in the development of positioning, strategies, creative briefs, and communications frameworks that are single-minded, grounded in human insight, and a springboard to creative inspiration.
Partner with our Global Brand Creative team in developing creative campaigns for internal and external initiatives.
Use strong writing and analytical skills to distill primary and secondary research into discernible trends and opportunities.
Contribute to a growing body of knowledge about our audiences and category, regularly creating presentations with key insights and actionable implications, and partner with other members of the Brand Strategy team in scaling that knowledge through events and programs.
Interact with partners and vendors we rely on for industry, competitor, and audience insights, and work to improve Vanguard’s use and integration of these tools.
What it takes:
Innate curiosity and drive, for our industry and the science/creativity of marketing
Attention to detail and ability to manage multiple workstreams and stakeholders
Passion for identifying and inspiring the use of creativity to solve business challenges
~5 years related work experience. Undergraduate degree in marketing, communications or equivalent experience.
You’ve already proven yourself in the following areas:
Hands-on experience in business, brand and consumer analysis
Strong communication skills in a professional context
Effective stakeholder management (internal partners and external vendors)
You’ve demonstrated potential in the following areas:
Understanding of the financial services industry
Comfort in navigating research and industry resources
Distilling large amounts of information into a concise, actionable narrative
Innovative uses of AI and technology to amplify insight and creativity
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Undergraduate degree in marketing, communications, or equivalent experience
- ~5 years related work experience
- Hands-on experience in business, brand and consumer analysis
- Strong communication skills in a professional context
- Effective stakeholder management with internal partners and external vendors
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
