Associate Brand Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
San Ramon, CA, USA
In-Office
85K-95K Annually
Mid level
Beauty • Fitness
The Role
Drive go-to-market execution for new product innovations and brand initiatives. Create launch plans, timelines, integrated B2B/B2C campaigns, agency briefs, sales enablement tools, and cross-functional coordination. Track milestones, resolve risks, and present commercialization plans to sales and company teams.
Summary Generated by Built In

About Face Reality:


Face Reality Skincare was created with one goal: to give people clear skin for good. With over 50 million people experiencing the physical and emotional toll of acne each year in the US, we made it our mission to develop an effective way to achieve clear skin through our clinically verified Clear Skin MethodTM, an adaptive method combining in-clinic treatments from certified skincare professionals, personalized at home product routines and lifestyle guidance. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.


Our Core Values


Integrity, Inclusion, Collaboration, Adaptability, Accessibility


Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.


About the role


The Associate Brand Manager will serve as a critical executional partner to the Director of Commercialization & GTM, responsible for bringing new product innovations (NPIs) and large-scale brand initiatives to life across channels. This role acts as the primary driver of go-to-market execution—translating strategy into fully developed, cross-functional launch plans, campaigns, and sales enablement tools. Working cross-functionally across Marketing, Sales, Creative, Product Development, Sales Operations, and external agency partners.


This position is ideal for an execution‑strong marketer with prior exposure to professional skincare, aesthetics, dermatology, or other regulated B2B environments who is comfortable managing cross‑functional workflows, operating with ownership over assigned initiatives, and growing within a fast‑paced, evolving organization. *This role is a hybrid role working onsite at our corporate office in San Ramon Tuesdays - Thursdays and remotely Mondays and Fridays. Also note: this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship. 


RESPONSIBILITIES:


  • Own execution of product launches (NPIs) and enterprise brand initiatives from concept to market
  • Create and manage detailed workback timelines and execution plans
  • Develop integrated B2B and B2C campaigns across channels
  • Write creative briefs and manage agency and creative deliverables
  • Partner cross-functionally with Sales, Product Development, Marketing, and OperationsBuild sales enablement tools including launch books and sales playbooks
  • Ensure delivery of assets across print, digital, and field channels
  • Support internal training and present commercialization plans to sales and company teams
  • Track project milestones and proactively resolve risks or delays


Requirements and Qualifications:

  • 3–5+ years of experience in brand marketing, product marketing, or commercialization (B2B preferred)
  • Experience executing product launches and integrated campaigns
  • Strong project management and organizational skills
  • Experience writing creative briefs and working with agencies
  • Ability to manage multiple cross-functional initiatives
  • Strong communication and presentation skills
  • Experience supporting sales enablement preferred


At Face Reality you will have the opportunity to:


  • Partake in and contribute to a high-growth brand journey
  • Be part of a high performing growing team
  • Contribute to executing initiatives across professional channels


Physical Demands:


  • Must be able to lift and carry objects weighing up to 25 pounds
  • Ability to stand, walk, and bend for extended periods
  • Excellent hand-eye coordination and manual dexterity
  • Ability to move around the office
  • Ability to perform repetitive tasks with accuracy and attention to detail
  • Must be able to communicate effectively in verbal and written form
  • Comfortable lifting, pushing, and pulling equipment and materials
  • Comfortable using a computer, keyboard, and mouse


The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.



Salary: $85-95k, plus yearly bonus, award units and comprehensive benefits package

Skills Required

  • 3-5+ years of experience in brand marketing, product marketing, or commercialization
  • B2B marketing experience
  • Experience executing product launches and integrated campaigns
  • Strong project management and organizational skills
  • Experience writing creative briefs and working with agencies
  • Ability to manage multiple cross-functional initiatives
  • Strong communication and presentation skills
  • Experience supporting sales enablement
  • Prior exposure to professional skincare, aesthetics, dermatology, or regulated B2B environments
  • Authorization to work in the US without current or future sponsorship (no visa sponsorship)
  • Ability to work hybrid onsite in San Ramon (Tues-Thurs)
  • Ability to lift and carry up to 25 pounds and perform physical tasks as described
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The Company
HQ: San Leandro, CA
106 Employees
Year Founded: 2005

What We Do

Face Reality Skincare was founded in 2005 by licensed esthetician Laura Cooksey and her business partner Patrick Romani. What started as a small acne clinic in San Leandro, CA, has grown to an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts. Our holistic and comprehensive acne training teaches skincare professionals how to identify and treat even the most stubborn acne cases using Face Reality’s treatment protocol. With a guarantee of visible results in 90 days, our adaptive method addresses all acne types and severities with a fully customized routine of efficacious products to meet each client’s unique skin needs. In addition to our training program, Certified Acne Experts get exclusive access to advanced education, business tools, and a dedicated support team of in-house estheticians who provide protocol and business guidance. Interested in learning more? Visit facerealityskincare.com to find a Certified Acne Expert in your area, or pros.facerealityskincare.com to become a Certified Acne Expert.

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