Associate Brand Marketing Manager, International

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Atlanta, GA, USA
In-Office
Food
The Role

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Associate Brand Marketing Manager, is responsible for supporting the International activity planning and strategy, regional business analysis, assessment and support, and creative agency support to our Senior Brand Manager. The position sits in the International marketing centralized team that services International countries in the world. This team works to influence, support and consult on key marketing pillars that could include business performance, quarterly business reviews, budget, consumer insights, product innovation, calendar planning, and creative campaigns. This role helps to drive consumer demand and market share based on a strong understanding of the consumer, insights, data, product, and market understanding. This role is responsible for assisting in continuing to grow  and implement the International Center of Brand Marketing Excellence.

Duties and Responsibilities (other duties as assigned)

  • Support Senior Brand Manager in consolidating and developing our annual Integrated Activity Planning. This strategic plan and framework will take all functions into consideration and will require strong collaboration with our commercial franchisee partners.
  • Possess strong business analytics acumen to properly assess commercial priorities and propose effective solutions. Exhibit foundational understanding of the market dynamics across the regions
  • Create visually compelling presentations, dashboards and reports that effectively communicate complex data findings to non-technical stakeholders.
  • Assist in planning and executing product launches, including coordinating marketing materials, promotional activities, and communication strategies. Seamlessly assist and execute 360 marketing plans to deliver financial objectives across the regions
  • Monitor and evaluate the performance of weekly sales performance, using key metrics and KPIs to assess effectiveness and identify areas for improvement and optimizations
  • Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions. Provide business & analytics support for consumer insights and ad hoc/ daily/weekly/quarterly performance assessments that contribute to brand health
  • Oversee the scheduling, coordination, and execution of multiple marketing projects simultaneously, ensuring adherence to timelines. Support team in all efforts towards new product development and calendar planning
  • Support Senior Brand Manager in helping to lead creative agency. This role will collaborate with creative agency team to ensure streamlined communication and keep all projects with creative agency organized. Lead toolkit presentations consolidation and organization which includes any marketing programming and assets along with cross-functional items (e.g., Operations, PR, Digital)
  • Act as International marketing liaison to International Internal and External Comms team to ensure integrated storytelling across or franchisees and campaigns
  • Use existing social media listening and data platforms to advise franchisee and markets on social media performance and competitive insights. Role will dive into social media analytics to serve as voice of the International consumer. Role will conduct training sessions to educate markets on best practices and business cases from other countries or emerging trends in social media marketing.

Education, Experience & Certifications

• 2-5 years minimum corporate business experience; corporate food or beverage marketing experience preferred

• Bachelor’s degree in Business Administration, Marketing, or related field

• Ability to travel up to 15%

• Experience in Restaurant or Retail Operations preferred, passion for company brand

• Understanding of brand management and marketing principles

Functional Skills

  • Analytical Skills: effectively uses data to generate insights for operations excellence
  • Financial & Business Acumen
  • Entrepreneurial mindset to continue to build optimize centralized marketing
  • Communicates Effectively and Candidly
  • Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
  • Process Improvement: Strive to continually improve and optimize
  • Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
  • Ability to effectively communicate, inform, and influence senior leaders 
  • Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Our Values

  • EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.
  • DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.
  • PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.
  • INNOVATE TO WIN – We champion and challenge for a better way in all we do.
  • HAVE FUN – We find joy, create meaningful impact and celebrate the journey together

Our Core Competencies

  • CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
  • RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.
  • CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.
  • BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.
  • WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity

 

Papa Johns is an equal opportunity employer.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.

Papa John's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Papa John's and has not been reviewed or approved by Papa John's.

  • Healthcare Strength Healthcare coverage is described as available for eligible roles, including medical and dental options, alongside life and disability coverage in some packages.
  • Retirement Support Retirement support is described as available for eligible employees through a 401(k) plan, sometimes referenced with a company match depending on role and employer.
  • Career-Linked Recognition & Rewards Career-linked rewards are described through education support such as the Dough & Degrees program and occasional performance-related bonuses or recognition-style perks in certain organizations.

Papa John's Insights

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The Company
HQ: Louisville, KY
13,567 Employees
Year Founded: 1984

What We Do

Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant. Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People! At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people. Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.

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