Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
The Associate Brand Manager enables IPs and Licensors to succeed in our streaming and other omnichannel experiences. You will be an essential partner between our Licensors and teams to promote and deliver marketing collaborations and events.
- Know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy.
- Be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them.
- Oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors.
- Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions.
- Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis.
- Support the Brand Management team with several administrative and operational responsibilities and daily operations.
- Support Digital Manga projects, such as communicating with publishers and working with the GTM team.
As an Associate Brand Manager, you will report to the Director, Partner Relations and Content Marketing.
We are considering applicants for the location of Los Angeles, CA.
About YouWe get excited about candidates like you, because...
- 2+ years of professional work experience.
- 1+ years of partnership management and cross-departmental experience.
- Experience working in the IP and licensing industry.
- Experience working in marketing or experience supporting marketing teams.
- Experience managing projects from end-to-end.
- Experience working with global partners, including understanding Japanese business culture.
- Experience optimizing workflows.
- Some Japanese (reading/writing/speaking) experience communicating with Japanese partners.
- You are willing to travel to support events 2-3x a year.
- Are excited about Japanese anime and pop culture.
- Bachelor's degree.
The Brand Management team is instrumental in ensuring the growth and engagement of our streaming platforms and other omnichannels. These platforms must appeal to licensors and their representatives, maintain credibility with our audiences, and set industry standards. The close collaboration with creators and licensors in Japan allows us to cater to a world-class anime experience. This collaboration, combined with the efforts of our global teams in marketing, communications, content, business development, and product management, enables us to provide this experience for our global anime fans!
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 2+ years of professional work experience
- 1+ years of partnership management and cross-departmental experience
- Experience working in the IP and licensing industry
- Experience working in marketing or supporting marketing teams
- Experience managing projects from end-to-end
- Experience working with global partners, including understanding Japanese business culture
- Experience optimizing workflows
- Some Japanese (reading/writing/speaking) experience communicating with Japanese partners
- Willingness to travel to support events 2-3x a year
- Excitement about Japanese anime and pop culture
- Bachelor's degree
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
