Associate Brand Manager

Posted 4 Days Ago
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Oakbrook Terrace, IL
Mid level
Food • Retail • Agriculture • Manufacturing
At McCain Foods we know the importance that food plays in people's lives.
The Role
The Associate Brand Manager will drive potato innovation initiatives by leading new product launches, managing cross-functional teams, and analyzing consumer insights and market trends. This role involves developing business cases for senior management and managing the innovation budget effectively.
Summary Generated by Built In

Position Title: Associate Brand Manager
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Requisition ID: 32414
McCain is a global company, and a #1 category leader in many markets for Frozen Potatoes and Appetizers. 1 in 4 French Fries consumed in the world is a McCain french fry. McCain knows the importance that food plays in people's lives - the power it has to bring people, families, and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We do this by succeeding together with our teams, business and community partners around the world - because we know when we work and grow together, we succeed together.
Job Description:
McCain Foods is seeking an Associate Brand Manager, Disruptive Innovation for North America to join our growing team. Reporting to the Senior Innovation Manager, this position is responsible for helping drive a portfolio of potato innovation initiatives.
This role provides an opportunity to truly help build something - innovation pipelines, platforms, and the processes to get there for the retail channel. With disruptive innovation, candidates need to be flexible and comfortable working through ambiguity.
Responsibilities include:

  • Leading key aspects of new product launches, working with Product Development and liaising with the Insights team on consumer research.
  • Leading cross-functional teams consisting of McCain manufacturing operations, R&D, Packaging, Insights and Sales to bring new products to life in North America through a stage-gate process.
  • Understanding the marketplace through analyses of consumer research, syndicated data, and market trends.
  • Developing strong presentations consisting of detailed business case to be presented to senior management and key stakeholders.
  • Managing and reconcile innovation budget.


What will make you successful in this role:

  • Minimum 3 years of product/food marketing experience with a background in consumer brand marketing. Innovation experience preferred.
  • Passion for consumer insights and innovation curiosity.
  • Demonstrated creative problem-solving skills.
  • Thrives in a fast-paced, dynamic and complex environment and can work through ambiguity.
  • Experience with syndicated data (IRI, Nielsen).
  • Understanding of managing a P&L.
  • Strong project management skills and the ability to prioritize and multi-task against several complex projects at one time.
  • Ability to lead cross functional projects and teams.
  • Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others.
  • Excellent written and oral communication skills (including strong presentation skills).
  • Passion for and understanding of food industry preferred with an understanding of CPG retail environment.
  • Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).


Additional Information:

  • Hybrid work model
  • Unique culture where company values shape everything - being authentic, a trusted partner, committed to quality, and caring about the business and each other like family


#LI-Hybrid
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: NA Potato
Department: Innovation Potato
Location(s) : US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.

What the Team is Saying

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The Company
HQ: Florenceville-Bristol, NB
20,000 Employees
Hybrid Workplace
Year Founded: 1957

What We Do

The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.

As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.

We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.

Why Work With Us

We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.

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McCain Foods Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQFlorenceville
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HQOakbrook Terrace, IL
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HQToronto, ON
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