Associate Brand Manager

Posted Yesterday
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Camden, NJ, USA
In-Office
98K-135K Annually
Junior
Food
The Role
Supports growth and execution for the Pacific Broth brand by analyzing business, consumer, shopper, competitive, and market data; identifying growth opportunities and risks; improving demand planning and business monitoring through o9; coordinating cross-functional commercial execution; and contributing to innovation initiatives. The role partners with Sales, Finance, Supply Chain, R&D, Insights, Innovation, Omni-Commerce, and Consumer Experience teams to improve financial and demand performance.
Summary Generated by Built In

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

Support growth of the #1 organic broth brand in America, Pacific Broth, to deliver strong in-year execution, build foundational business acumen, and apply data and insights to drive continuous improvement. You will play a critical role in the business operations of the brand, identify risks and opportunities for growth, bring brand strategies to life through cross-functional collaboration and disciplined execution, and always maintain a consumer-first mindset.


What you will do…

  • Drive business performance by translating data into clear narratives, identifying root causes, and recommending actions that improve in-year results and set up future years for success
  • Transform ways of working through the o9 integration for demand planning and business monitoring
  • Competitive monitoring within the Broth category to drive forward-looking, data driven actions
  • Build a strong understanding of category dynamics and human behavior to inform recommendations that unlock incremental growth
  • Identify and act on near-term growth opportunities through a combination of performance analytics, competitive insights, and market trends
  • Enable strong commercial execution by partnering cross-functionally to align plans, manage tradeoffs, and support delivery of financial and demand targets
  • Leverage consumer, shopper, and customer insights into clear, actionable opportunities that shape in-year brand decisions and improve business performance
  • Contribute to the development and execution of innovation initiatives that strengthen the pipeline and deliver meaningful impact in market

Who you will work with…

  • Reports to Brand Manager, Pacific Broth
  • Soup & Broth category brand teams
  • Collaborate closely with cross-functional partners including Sales, Finance, Supply Chain, and R&D
  • May also collaborate with Insights & Analytics, Innovation, Omni-Commerce and Consumer Experience

What you will bring to the table… (Must Have)

  • Bachelor’s degree required
  • 2+ years of brand management experience in CPG or a related industry. Note that MBA will count for additional experience.
  • Strong analytical and problem-solving skills with ability to translate data into insights
  • Demonstrated ability to manage projects and collaborate cross-functionally
  • Strong communication and presentation skills
  • Proactive, curious, and growth-oriented mindset
  • Strong business and financial acumen with analytical rigor
  • Ability to manage multiple projects under tight deadlines in a dynamic environment

It would be great if you have… (Nice to Have)

  • MBA preferred
  • CPG experience strongly preferred
  • Food/Beverage industry experience a plus
  • Product Commercialization/Stage Gate experience a plus

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$97,800-$134,500

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Skills Required

  • Bachelor's degree
  • 2+ years of brand management experience in CPG or a related industry
  • Strong analytical and problem-solving skills with the ability to translate data into insights
  • Demonstrated ability to manage projects and collaborate cross-functionally
  • Strong communication and presentation skills
  • Proactive, curious, and growth-oriented mindset
  • Strong business and financial acumen with analytical rigor
  • Ability to manage multiple projects under tight deadlines in a dynamic environment
  • MBA
  • CPG experience
  • Food or beverage industry experience
  • Product commercialization or Stage Gate experience
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The Company
HQ: Camden, NJ
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well. We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today. Campbell’s Foodservice. Made to Serve®.

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