Associate Brand Manager
About the Role
We are looking for a consumer and results-oriented Associate Brand Manager Inco to support the implementation of the marketing strategy for one of the most recognized FMCG brands in Mexico. This role will be responsible for supporting brand growth by analyzing market and consumer trends, monitoring business performance, coordinating marketing initiatives, and driving the execution of innovation and communication projects. The position will work closely with cross-functional teams and external agencies to help achieve sales, market share, and profitability targets. We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this sounds like you, we'd love to talk.
What You Will Do
- You will be responsible for supporting the development and execution of the TENA brand strategy in Mexico.
- Lead a core portfolio of the brand with responsibility for monitoring end-to-end business performance and profitability.
- Collect, compile, verify, and analyze data on market trends, consumer behavior, competitor activity, product performance, and customer feedback to identify growth opportunities and areas for improvement.
- Monitor sell-in and sell-out performance against objectives to identify opportunities to improve business results.
- Participate in the development and implementation of the Brand Marketing Plan for the assigned segment.
- Support the execution and evaluation of brand strategies, ensuring alignment with business objectives.
- Manage and coordinate brand-related projects, including product launches, communication initiatives, and innovation projects.
- Coordinate ATL and BTL marketing activities and support campaign execution.
- Manage project timelines, prioritize activities, monitor progress, and help remove implementation bottlenecks.
- Collaborate closely with internal stakeholders and external agencies to ensure successful execution of marketing initiatives.
- Develop a strong understanding of consumers, categories, products, and market dynamics to support data-driven decision making.
Who You Are
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 1 year of experience as a Marketing Intern, Brand Assistant, or in marketing-related projects.
- Strong analytical and creative thinking skills.
- Knowledge of the digital marketing ecosystem.
- Experience working with and managing agencies.
- Ability to manage multiple projects and priorities simultaneously.
- Strong communication and presentation skills.
- Advanced English is mandatory.
- Results-oriented mindset with strong attention to detail and execution.
- Ability to work effectively in cross-functional and fast-paced environments.
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- At least 1 year of experience as a Marketing Intern, Brand Assistant, or in marketing-related projects
- Strong analytical and creative thinking skills
- Knowledge of the digital marketing ecosystem
- Experience working with and managing agencies
- Ability to manage multiple projects and priorities simultaneously
- Strong communication and presentation skills
- Advanced English
- Results-oriented mindset with strong attention to detail and execution
- Ability to work effectively in cross-functional and fast-paced environments
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
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