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Join the Woodford Reserve Brand team as an Associate Brand Manager, where you'll be instrumental in supporting the development and execution of our brand strategy across all touchpoints. Collaborate with cross-functional teams to ensure our brand is consistently and effectively positioned in the marketplace. Your efforts will help grow brand value and build lifelong relationships with our consumers.
What You Can Expect
Support the development and execution of the Woodford Reserve Family of Brands business and marketing strategy.
Own key consumer engagement platforms, including website, email, CRM, and eCommerce integration.
Lead advocacy and ambassador programming, including strategic planning, execution, and performance evaluation.
Co-lead commercial programming and key tentpole moments, partnering closely with Trade Marketing, Advocacy, and Field Marketing teams.
Identify opportunities to drive distribution, visibility, and brand growth through marketplace analysis and stakeholder collaboration.
Maintain brand selling tools, educational resources, and internal communication platforms to support commercial effectiveness.
Develop business updates, performance reports, and recommendations for leadership and cross-functional partners.
Build strong relationships across Brand, Sales, Advocacy, Digital, Finance, and agency partners to ensure successful execution of business priorities.
What You Bring To The Table
Bachelor's Degree and minimum 2 years Brand Management/Marketing experience preferably in (CPG) Consumer Packaged Goods or 5 years equivalent education and experience in (CPG) Consumer Packaged Goods.
Demonstrated understanding of how brand-building, commercial execution, and consumer engagement drive business growth. Ability to translate insights into actionable plans and identify opportunities for growth.
Analytical Skills & Creativity: Expertise in using data, consumer insights, and marketplace trends to inform decisions and recommendations. Ability to gather and interpret data to inform marketing decisions and generate innovative marketing ideas and solutions.
Digital & Consumer Engagement Expertise: In-depth understanding of CRM, website management, eCommerce, email, and consumer engagement platforms. Proficiency in leveraging digital and social media platforms for brand building. .
Relationship Management & Communication Skills: Proven ability to build trust and collaborate effectively across functions and stakeholders. Strong written and verbal communication skills to clearly convey ideas, recommendations, and business performance to diverse audiences.
Project Leadership & Management Skills: Experience in effectively managing multiple priorities and driving initiatives from planning through execution. Ability to manage multiple projects simultaneously and meet deadlines.
What Makes You Unique
Spirits/beverage alcohol industry experience
Working Arrangement
In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P6Number of Openings Available:
1Skills Required
- Bachelor's degree and at least 2 years of brand management or marketing experience in consumer packaged goods, or 5 years of equivalent education and experience in consumer packaged goods
- Understanding of brand building, commercial execution, and consumer engagement as drivers of business growth
- Ability to translate consumer and marketplace insights into actionable growth plans
- Analytical skills and ability to interpret data, consumer insights, and marketplace trends
- Creativity and ability to generate innovative marketing ideas and solutions
- Experience with CRM, website management, eCommerce, email, and consumer engagement platforms
- Proficiency leveraging digital and social media platforms for brand building
- Relationship management, collaboration, and strong written and verbal communication skills
- Project leadership and management experience, including managing multiple priorities and meeting deadlines
- Spirits or beverage alcohol industry experience
What We Do
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.
